The Best of the Web
Marketing

The Best of the Web

25y Blake Rohrbacher

The Best of the Web

Even in the worst of times, the Internet displayed the best of what it can do. The utilization of online services in the service of good is what conne...

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Excite@Home Drops MatchLogic Like a Hot Rock
Media

Excite@Home Drops MatchLogic Like a Hot Rock

25y Andy Chen

Excite@Home Drops MatchLogic Like a Hot Rock

UPDATE: The cash-strapped broadband Internet service provider says its Web marketing subsidiary isn't in its long-term plan. Read More...

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Buy.com Returns to Its Roots
Media

Buy.com Returns to Its Roots

25y Beth Cox

Buy.com Returns to Its Roots

The troubled e-commerce company, bought out by its founder, launches a new marketing campaign aimed at competing on the price front. Read More...

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Back to Basics
Marketing

Back to Basics

25y Martin Lindstrom

Back to Basics

With stock prices falling, jobs being cut, and salaries being renegotiated, even some of the world's most-recognized brands are struggling. In this at...

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E-Commerce Shows Slight Gains in August
Audience

E-Commerce Shows Slight Gains in August

25y ClickZ Stats Staff

E-Commerce Shows Slight Gains in August

E-commerce kept crawling out of its early summer hole and started chugging toward an important holiday season by reaching more than $4 billion in Augu...

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Marketers Vie for LifeMinders Assets
Media

Marketers Vie for LifeMinders Assets

25y Christopher Saunders

Marketers Vie for LifeMinders Assets

Offering the possibility of more cash than Cross Media, Encore Marketing attempts to woo shareholders of the troubled e-mail marketer with a competing...

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AOL, IDG Sop Up Industry Standard Assets
Media

AOL, IDG Sop Up Industry Standard Assets

25y Heidi Cohen

AOL, IDG Sop Up Industry Standard Assets

After the dust settles, parts of Standard Media International auctioned off for a combined amount of $1.4 million. Read More...

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UpsideToday Struggles As Business Trade Publishing Woes Continue
Media

UpsideToday Struggles As Business Trade Publishing Woes Continue

25y Christopher Saunders

UpsideToday Struggles As Business Trade Publishing...

The news comes amid sweeping consolidation and closure among publications that once covered the dot-com boom. Read More...

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This Week's Agenda: Patriotic Duty
Media

This Week's Agenda: Patriotic Duty

25y Dana Blankenhorn

This Week's Agenda: Patriotic Duty

The shock lasted all week, and it's still on many faces. But we've got to get this economy going again. It's not going to happen face to face. It's go...

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The Ideal Tracking System
Analytics

The Ideal Tracking System

25y Bryan Eisenberg

The Ideal Tracking System

If we think of conversion as a comprehensive system that carries a visitor from start to finish, from landing to close, we can start asking questions ...

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Jupiter Looks to Topple Traffic-Tracking Leaders
Media

Jupiter Looks to Topple Traffic-Tracking Leaders

25y Christopher Saunders

Jupiter Looks to Topple Traffic-Tracking Leaders

Through a partnership with LiveTechnology, Jupiter Media Metrix now will offer both types of data needed by Web publishers -- audience research and ci...

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Consumers Plan To Embrace E-Commerce In Q4
Audience

Consumers Plan To Embrace E-Commerce In Q4

25y ClickZ Stats Staff

Consumers Plan To Embrace E-Commerce In Q4

The second wave of the Yahoo!/ACNielsen Internet Confidence Index found that so-called "light" Internet users will help lead $16 billion worth of onli...

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Pro Bono Publico: The Internet Offers Aid and Comfort
Marketing

Pro Bono Publico: The Internet Offers Aid and Comfort

25y Len Stein

Pro Bono Publico: The Internet Offers Aid and Comf...

Countless millions turned to the World Wide Web to receive news reports, post messages on Web sites, sign on to instant chats and threads, and send em...

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Analyst Slashes Estimates for Web Firms
Media

Analyst Slashes Estimates for Web Firms

25y Beth Cox

Analyst Slashes Estimates for Web Firms

Goldman Sachs reduces forecast for both e-commerce and new media companies as it expects online advertising to decline by 8 percent year over year. Re...

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Consumers Gain Interest in Bluetooth for Wireless Communications
Data insights

Consumers Gain Interest in Bluetooth for Wireless Communications

25y Michael Pastore

Consumers Gain Interest in Bluetooth for Wireless ...

Consumers' familiarity with and interest in the wireless communication standard known as Bluetooth are on the rise, which means good things should lie...

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Pricing and Licensing Strategies in a Tough Market
Marketing

Pricing and Licensing Strategies in a Tough Market

25y Philip Say

Pricing and Licensing Strategies in a Tough Market

In this climate, one deal can make or break a company; no wonder software companies and application service providers are thoroughly examining their p...

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AOL Lowers Short-term Forecasts
Media

AOL Lowers Short-term Forecasts

25y Pamela Parker

AOL Lowers Short-term Forecasts

The company says its cash EPS will be lower than expectations due to the slowdown in the advertising market and the expenses it incurred as a result o...

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Online Ad Spending Declines 7.8% In First Half of 2001
Media

Online Ad Spending Declines 7.8% In First Half of 2001

25y Pamela Parker

Online Ad Spending Declines 7.8% In First Half of ...

The Interactive Advertising Bureau releases its numbers on the first two quarters of the year, and the picture they paint is not pretty. Read More...

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Nuzzo Out of Engage Top Spot
Media

Nuzzo Out of Engage Top Spot

25y Christopher Saunders

Nuzzo Out of Engage Top Spot

The CMGI-owned firm parts ways with Tony Nuzzo, who oversaw the company's massive reorganization during the 10 months he had been with the troubled on...

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NetCreations, Parent Acquire Stake in Database Marketing Firm
Media

NetCreations, Parent Acquire Stake in Database Marketing Firm

25y Christopher Saunders

NetCreations, Parent Acquire Stake in Database Mar...

Italian marketer SEAT Pagine Gialle appends a leading CPG database marketing firm to its New York-based e-mail player. Read More...

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Giving Up on E-CRM?
Marketing

Giving Up on E-CRM?

25y David Gumpert

Giving Up on E-CRM?

Not long ago, we thought that the Internet was going to change direct marketing as we know it. The vehicle for that change? Something called electroni...

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Who Are You? Building Instant Credibility
Marketing

Who Are You? Building Instant Credibility

25y Jason Ciment

Who Are You? Building Instant Credibility

We face a challenge from all the visitors and affiliates who find their way onto our sites: Who are we to deserve their attention -- not to mention th...

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Yahoo! to Charge Fees For Personal Ads
Media

Yahoo! to Charge Fees For Personal Ads

25y Christopher Saunders

Yahoo! to Charge Fees For Personal Ads

Continuing its efforts to compensate for waning media revenues, the Web portal will attempt to monetize its Yahoo! Personals traffic with subscription...

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IBM Scuttles Regatta Campaign
Media

IBM Scuttles Regatta Campaign

25y Christopher Saunders

IBM Scuttles Regatta Campaign

The company said streaming movies featuring a bungling corporate spy were in poor taste following last week's events. Read More...

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Let SPIKE Be Your Guide
Marketing

Let SPIKE Be Your Guide

25y Peter Kaufman

Let SPIKE Be Your Guide

Creativity and brainstorming are effective and differentiating factors in winning business. Whether for coming up with more ideas to win business or f...

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DoubleClick Finances Suffer After Attacks
Media

DoubleClick Finances Suffer After Attacks

25y Pamela Parker

DoubleClick Finances Suffer After Attacks

The online advertising industry leader says its media and software business were hurt by the events of September 11. Read More...

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Don't Rely on Web Sites for 9 Out of 10 Doctors
Marketing

Don't Rely on Web Sites for 9 Out of 10 Doctors

25y Hal Alpiar

Don't Rely on Web Sites for 9 Out of 10 Doctors

When it's your body to be poked, probed, and prescribed to, remember that the doctor is not God... Out of 10, only 1 is exceptional, and 7 are average...

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