Much of a media buyer's work focuses on preparing for the next approval meeting, each of which tends to have its unique dynamics. The smart marketer w...
View articleMuch of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...
View articleCertain emails, we take a great deal of trouble over. We write them carefully and with a clear purpose in mind. But what about those automated ones --...
View articleNo tips on cutting deals with an Internet portal, nor a discussion of rich media or ad serving. This week, we are all fearful for the future, and Tom'...
View articleFair warning: This falls in the shameless-plug category. But considering the topic, and the involvement of ClickZ readers, it seems appropriate. Read ...
View articleThe second annual international study of online shopping by Consumers International found that Internet shoppers still cannot shop with confidence. Bu...
View articleFor the second time this week, the multi-media giant rethinks an earlier vendor contract. Read More...
View articleThe partnership will consolidate the two companies' European travel sites under a single company, supported by Otto's sizable offline promotional clou...
View articleNetworks without wires, also known as WLANs, are becoming more prevalent in homes, businesses and will eventually be used in public, according to seve...
View articleSuddenly, life as a media person seemed unimportant. The world changed. A week later, putting fingers to keyboard is a struggle. It's hard to look bac...
View articleIn addition to a $700,00 cash payment, New York-based IVT assumes certain liabilities including accounts payable and severance obligations to Digital ...
View articleBusinesses have long realized that not all customers are created equal. But thanks to digital processes technology, they are now beginning to measure,...
View articleLooking to get itself back on track, the CMGI-owned company takes the wraps off its new core offering. Read More...
View articleSome U.S. households are getting rid of their additional phone line, according to research by Gartner's Dataquest unit, but this isn't necessarily bad...
View articleLike Lincoln contemplating the sacrifice of soldiers at Gettysburg, we too feel that the acts of heroism we have witnessed are far above our poor powe...
View articleE-government, which refers to the delivery of government information and services online through the Internet or other digital means, made good progre...
View articleIn the days immediately following the attack, many in the online advertising community rallied to do whatever they could to support the effort of putt...
View articleApparently hoping for increased consumer demand for loans following the Fed's interest rate cut Monday, a number ofmortgage sites are looking to porta...
View articleIf the holding company is successful in this and its earlier proposal for Agency.com, Seneca Investments could be planning to merge the two. Read More...
View articleDetermined to find a lesson to take away from this tragedy, to hold close to our chests as a shield against terror and futility, Eric finds that there...
View articleFollowing the unprecedented terrorist attacks last week, Web users turned en masse to search engines for information. It took those services some time...
View articleThe interactive shop, which is on the verge of merging with Seneca Investments, is implementing a reorganization program to save about $25 million ann...
View articleIt was a surreal morning that made email marketing and e-newsletters seem at best irrelevant and at worst obscenely trivial. Still, with the phone lin...
View articleIf you are managing and deploying email campaigns, Jackie’s blow-by-blow list will help. It contains all the points that her agency covers for getting...
View articleNew ClickZ writer Joseph Jaffe introduces himself and sets out in what direction he'll be setting out as he alternates with Blake Rohrbacher to help u...
View articleAn investment from Canadian VCs will help fuel the firm's launch of its iTV ad product. Read More...
View articleWithin 24 hours of the attack, Amazon had reconfigured its home page. In demonstrating its human face, it has garnered kudos that might otherwise have...
View article