New CEO, Fewer Employees at Alta Vista
Media

New CEO, Fewer Employees at Alta Vista

25y Beth Cox

New CEO, Fewer Employees at Alta Vista

The search operation abandons its comparison shopping effort, cuts staff and names a MyFamily.com exec as the new boss. Read More...

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Kurnit Out as About.com CEO
Media

Kurnit Out as About.com CEO

25y rumo

Kurnit Out as About.com CEO

The announcement comes as a surprise to many who viewed Kurnit's close friendship with Primedia head honcho Tom Rogers as a sign the two would remain ...

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Remembrance
Analytics

Remembrance

25y Eric Norlin

Remembrance

We partake in the nation retelling itself -- all bluster and fury on the surface, hiding quilt-layers of heroism and generosity. And, as we build our ...

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PurchasePro, AOL Rethink Technology, Marketing Deal
Media

PurchasePro, AOL Rethink Technology, Marketing Deal

25y Christopher Saunders

PurchasePro, AOL Rethink Technology, Marketing Dea...

The troubled B2B e-commerce play aims to save money by ending its payments to America Online. Read More...

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Worldwide Cellular Sales Showing Slow Growth
Data insights

Worldwide Cellular Sales Showing Slow Growth

25y Michael Pastore

Worldwide Cellular Sales Showing Slow Growth

Worldwide cellular handset sales will see modest growth in 2001 as Western Europe's market saturation takes effect, but Cahners In-Stat predicts m-com...

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What Can I Say?
Media

What Can I Say?

25y Jim Meskauskas

What Can I Say?

Now is the time to be close to the ones you love. Our comfort comes when we are in each other's presence, feeling what we are feeling and doing it tog...

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The Day Companies Became Journalists
Marketing

The Day Companies Became Journalists

25y Mike Sockol

The Day Companies Became Journalists

On the darkest day of this young century, the Internet proved again to be a dominant and pervasive source for information -- not simply from online ve...

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More Mailboxes on the Way
Data insights

More Mailboxes on the Way

25y Michael Pastore

More Mailboxes on the Way

The number of worldwide e-mail mailboxes is expected to increase at a compound annual growth rate of 138 percent from 505 million in 2000 to 1.2 billi...

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OpenTV Debuts Ad-Supported Chat, SMS
Media

OpenTV Debuts Ad-Supported Chat, SMS

25y Christopher Saunders

OpenTV Debuts Ad-Supported Chat, SMS

While large-scale iTV advertising remains elusive, the set-top-box middleware player is looking to roll out services with a built-in demand. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y rumo

IAR Bits and Bytes

B2BWorks, Northern Light team; Framfab completes Volvo work; Cartoon Network launches Nintendo contest. Read More...

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Conversion Is Music to My Ears
Analytics

Conversion Is Music to My Ears

25y Bryan Eisenberg

Conversion Is Music to My Ears

Let's step back and take a broader look at the nature of conversion, both as an idea that shapes the exchanges between you and your prospects and more...

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This Week's Agenda: How Far Should Publishers Go?
Media

This Week's Agenda: How Far Should Publishers Go?

25y Dana Blankenhorn

This Week's Agenda: How Far Should Publishers Go?

The full question is, How far should publishers go in supporting the demands of advertisers for new ad formats, and how far is too far? Read More...

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African-American Web Users Growing Faster Than Overall Population
Media

African-American Web Users Growing Faster Than Overall Population

25y Christopher Saunders

African-American Web Users Growing Faster Than Ove...

Despite rapid increases, there's still room to grow -- a fact that could encourage advertisers to step up their efforts to target the group online. Re...

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Most Media Failed in the Disaster
Media

Most Media Failed in the Disaster

25y Tig Tillinghast

Most Media Failed in the Disaster

Those having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public....

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Tech PR Agencies Advise "Radio Silence"
Media

Tech PR Agencies Advise "Radio Silence"

25y Christopher Saunders

Tech PR Agencies Advise "Radio Silence"

In the wake of Tuesday's tragedies, Internet and technology public relations firms around the country are asking their clients to hold off on debuting...

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Coping with Catastrophe: Email From the Front
Media

Coping with Catastrophe: Email From the Front

25y Rebecca Lieb

Coping with Catastrophe: Email From the Front

Greetings from New York. What remains of it, physically and emotionally. We're stunned, shocked into almost catatonic incredulity. We've witnessed the...

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Conversion Is the Name of the Affiliate Game
Marketing

Conversion Is the Name of the Affiliate Game

25y Declan Dunn

Conversion Is the Name of the Affiliate Game

Buy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to fo...

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Crafting a New Approach to the Internet, Part 2
Marketing

Crafting a New Approach to the Internet, Part 2

25y Greg Sherwin and Emily Avila

Crafting a New Approach to the Internet, Part 2

Thisweek, Greg and Emily look at what it takes to encourage and motivate organizational change to realize the promise (not the hype) of online busines...

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News Publishers Cope with Advertiser Concerns, Amid Disaster Coverage
Media

News Publishers Cope with Advertiser Concerns, Amid Disaster Coverage

25y Christopher Saunders

News Publishers Cope with Advertiser Concerns, Ami...

Just days after major news organizations pulled advertising from their Web sites to counter booming traffic, they're again rethinking ad policy as cli...

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Brodeur: You Can Spare Some Change
Email

Brodeur: You Can Spare Some Change

25y Heidi Anderson

Brodeur: You Can Spare Some Change

Heidi shares how one company revamped its online newsletter and in the process doubled its subscriber base -- and saw some quantifiable results in ter...

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Bluestreak Buys Engage AdKnowledge
Media

Bluestreak Buys Engage AdKnowledge

25y Christopher Saunders

Bluestreak Buys Engage AdKnowledge

The effort comes as the rich media firm expands its online ad services -- while CMGI's Engage retreats. Read More...

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Sales Should Be About Service
Media

Sales Should Be About Service

25y Tom Hespos

Sales Should Be About Service

If as a media salesperson you want to be effective at getting on an agency media buy, Tom can give you some good advice. If you want to keep more of t...

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The Information Society Is Alive and Well
Marketing

The Information Society Is Alive and Well

25y Gerry McGovern

The Information Society Is Alive and Well

The PC is like a big elephant trying to wiggle its way through a tiny pipe. It has all this potential for power that can't be tapped without a broadba...

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The Ultimate Irony
Analytics

The Ultimate Irony

25y Arthur O'Connor

The Ultimate Irony

Too often, some so-called "CRM guru" denounces hidebound, greedy, stupid corporate executives who refuse to realign their organizations' management re...

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Consumer-Facing Drug Sites Coming Up Short
Audience

Consumer-Facing Drug Sites Coming Up Short

25y Michael Pastore

Consumer-Facing Drug Sites Coming Up Short

A study of several major pharmaceutical industry direct-to-consumer Web sites byElectronic Ink has found that poor user experience has likely had a ne...

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Advertising, Marketing Firms Safe but Shaken
Media

Advertising, Marketing Firms Safe but Shaken

25y Pamela Parker

Advertising, Marketing Firms Safe but Shaken

Counting heads and making contingency plans, lower Manhattan advertising and marketing firms are muddling through in the wake of Tuesday's events. Rea...

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Gator: Fair Game?
Media

Gator: Fair Game?

25y Adam Posman

Gator: Fair Game?

How far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an ...

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