The medium fared worse than most traditional media, and recovery might be further than anticipated, according to the New York-based research group. Re...
View articleIt's back-to-school time, and that means books, lots of books. But memories of all that homework shouldn't scare you off. Some books, even if all abou...
View articleWhen sellers start calling a company that has an agency, the marketing people have to ask themselves, "Is this because our agency is failing or becaus...
View articleBut proper marketing to this consumer segment will be key, says a new studythat predicts $10 billion in teen spending online by the year 2005. Read Mo...
View articleTeenagers are an Internet-savvy flock that loves to shop. But teenage payment systems, the ideal way to capture a market without credit cards, haven't...
View articleThe effort aims to merge digital media production with management tools, in a bid to capture a greater share of the advertising and television product...
View articleGreater-than-expected losses are prompting Swiss ad sales giant PubliGroupe to rethink its U.S. online operations, particularly its New York-based ad ...
View articleAs the storm clouds of summer fade, their absence augurs new opportunities for the surviving dot-coms that hunker down for the holiday-shopping frenzy...
View articleYou've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because wh...
View articleYou’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
View articleMore and more companies send out "newsletters" that are simply virtual junk mail in disguise. This is bad news for commerce sites genuinely trying to ...
View articleThrough a deal with San Francisco-based Adgility, the industry leader is poised to offer an all-in-one product for online ad planning, buying, serving...
View articleMany online planners have experienced that sinking feeling when they call the client and find out that a meeting took place between a media vendor and...
View articleWith declining CPM rates and a large amount of ad space unsold, we are officially in a buyer's market. All the sellers are cringing as they read... an...
View articleBig Blue also gains a new client for its WebSphere e-business software through the agreement. Read More...
View articleThe deal will have the sports network's Web site promoting a number of key Microsoft initiatives, such as Passport and Windows Media, and combined ad ...
View articleThe Web consulting firm that attracted more than $100 million in venture capital said to have laid off 300 and sold some of its assets to computer gia...
View articleStreaming media, one of those Internet applications with plenty of potential, has shown signs of maturing. More than half of the Internet users in the...
View articleMuch is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...
View articleDespite efforts at securing new cash, the storied European division of 24/7 Media is no more. Read More...
View articleFor at least the last nine months, the industry consensus has been that the future growth of online advertising will come from established (non-dot-co...
View articleU.K. Internet users lead the market for online banking in Europe -- a market that Datamonitor predicts will consist of 75 million consumers using PCs ...
View articleThe decline in the telecomindustry has not influenced the demand for broadband Internet access, and it hasn't changed the fact that cable leads the br...
View articleINT Media boosts ad efforts; Edmunds.com signs Lexus; 24/7 Media to attempt reverse stock split. Read More...
View articleSome users don't care whether search results are labeled. But that doesn't negate the need. Users deserve to have disclosure as a feature -- in the sa...
View articleJeremy's previous article was a quick overview of a few new and exciting things going on out there. There was too much to write about, though -- and t...
View articleThe microwave exemplifies answering an immediate need with a simple and easy-to-use solution. To determine if your product passes the microwave test, ...
View article