The results of a new study released Friday by Statistical Research Inc. (SRI) do not bode well for the immediate future of what is loosely called 'int...
View articleThe "out-of-banner" creative finds another new patron, as the AOL Time Warner network aims to build buzz around its upcoming mini-series. Read More...
View articleYou want to start email marketing, but the operations folks want the new relational database to be complete first so that all the data is in a single ...
View articleThough the macroeconomic environment, in defiance of physical possibilities, continues to both suck and blow, it looks like some of the digital powerh...
View articleUsing the last of CBS's donated media, thefirm continues its consumer pitch. Read More...
View articleSandbox's users are loyal, frequent and log on for long sessions -- but SportsLine is seeing bigger bucks in data mining than online media. Read More...
View articleThe Cluetrain ran right over the Internet bubble and was indicative of the coming fall. And now here we sit, somewhere in the middle of an economic re...
View articleThe largest media players are helping to weather the storm, even as Blodget and company report a longer recuperation period. Read More...
View articleOne-year deal allows luxury car manufacturer to put its non-intrusive four-inch boxes on its competitors' index pages. Read More...
View articleDeal between two Silicon Valley search engine companies puts LookListings in the metasearch results area of Ask Jeeves' searches. Read More...
View articleContinuing industry-wide efforts to prove online advertising's ROI, the two firms will sell a combined ad delivery, tracking and retargeting product. ...
View articleA campaign created by L90 includes a spate of new, rich media ad formats in conjunction with a network buy. Read More...
View articleHow effective are banner ads in brand building? Can they really work? It depends. But if designed well, banner ads intended for branding can in fact c...
View articleYou've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and L...
View articleWhen folks read newspapers, their eyes first go to pictures. Online, their eyes go for text first, particularly captions and summaries, and graphics o...
View articleIn most media, direct marketers and brand advertisers are separated. On the Web, no such separation exists. When the Web ad market collapsed early thi...
View articleDespite winning a recent contract with DirecTV, the company's U.K. division and its iTV practice have shut down. Read More...
View articleThe company's chief executive promises to deliver $20 million in new funding -- crucial if the company is going to survive the year. Read More...
View articleFollowing an agreement with Harris Interactive last week, the anti-spam group continues putting its legal fights to rest. Read More...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleWhen it came to the Internet, companies tried to fit their big feet into Cinderella's slipper. They should now reconsider both their own organizationa...
View articleThe Manhattan-based holding company has purchased an 8.3 percent stake in Chicago Web marketer Leapnet, Inc. for about $840,000. Read More...
View articleThreatened with irrelevance, online ad companies are rightly concerned about the new Gator technology. After all, Gator provides some useful services,...
View articleThe more consistently you can communicate your image, the better. If you get your image out there -- on your Web site, on business cards, in magazine ...
View articleSkepticism about the viability of the online medium continues to grow, but two industries that should be allocating greater volumes online are healthc...
View articleIf advertisers and publishers alike were fully cognizant of the true value of online advertising, it's likely that demand for online ads would pick up...
View articleCIOs anticipate a net 15 percent increase in the hiring of IT professionals in the fourth quarter of 2001, according to data from RHI Consulting. Read...
View article