The television network aims to boost awareness of its upcoming shows through a sweepstakes and online advertising. Read More...
View articleTo successfully get your prospect to take action, you must be able to see the world from your customers' buying point of view. Ideally, while you main...
View article"Shakedown Street" was a vision of urban decay and the kindness that lay underneath. That's a good analog for today's Web. Everything seems to be goin...
View articleNextel and Sprint PCS see more Web site and ad conversions than leaders Verizon, Cingular and AT&T. Read More...
View articlethomascook.com sees clicks; EyeWonder moves into e-mail; Ford, Bolt.com conclude contest. Read More...
View articleAn ambitious push will incorporate custom sites, rich media ads, and enhanced CDs. Read More...
View articleSummer airfare wars drove U.S. Web surfers to the Web sites of almost all the major airlines in August 2001, further proof that travel was one market ...
View articleElectronic procurement seems like a good idea, but it isn't being used for large, direct purchases. And in addition to previously existing concerns ab...
View articleKnight Ridder, Tribune and their jointly operated CareerBuilder.com say the acquisition will help challenge Monster.com for employment-ad dominance. R...
View articleAmerica Online will continue its discount club program through adeal with Norwalk, Conn.-based membership services giant Trilegiant. Read More...
View articleOn the heels of lawyers' recommendations to consider legal options, the New York-based Interactive Advertising Bureauis in discussions with the ad sta...
View articleMichael Casey, set to become the CFO when iXL mergers with Scient, is leaving the troubled Atlanta consulting firm Sept. 10. Read More...
View articleWhether you work for General Electric or yourself, you probably get into a rut every now and then. And it's not easy to get out of it. Peter offers so...
View articleEver think about how to improve the active rate of your affiliate program? Have you actually done anything to it? If you are not going to work with yo...
View articleAdvertising -- particularly online -- is powerful stuff. It's sort of like firearms and clay targets. Treat high-budget ad spending like you would a l...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articleIn recent months, with every company online using email and newsletters as a form of promotion, the differences between emails and newsletters are blu...
View articleAfter an early summer of less-than-spectacular numbers, U.S. e-commerce showed signs of life in July by approaching the $4 billion mark. With the back...
View articleVideo-on-demand got a big boost from the August announcement by five of Hollywood's biggest studios that they will make movies available via broadband...
View articleBig Blue wants to pull an "Intel Inside," and has Nintendo's GameCube lined up as the first in its new logo program. Read More...
View articlePartly to diversify its ad options, the Westborough, Mass., online directory is reworking the terms of its 2-year-old pact with the media giant. Read ...
View articleDirect response has gotten something of a bad rap lately -- but it's at the heart of a new, limited-time ad campaign. Read More...
View articleBlink president Ross Garon said the company is not abandoning its free service, which helps users store and organize their personal bookmarks. Read Mo...
View articleMany advertisers with a significant Web presence are hardcore direct-response advertisers. They know exactly how much they want to pay to make a sale....
View articleDo we really know our consumers? In the early days of online advertising, we targeted solely by demographics -- age, income, and gender. There has bee...
View articleA three-year marketing deal will promote the theater ticketing service on thenew Concierge Services page and throughout the travel site. Read More...
View article"Survivor"-style reality shows can provide valuable lessons for marketers. Like the contestants, we're engaged in a struggle. There are only so many o...
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