Connecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, howeve...
View articleSomeone once told Bryan that everything you do either enhances or detracts from your ability to close the sale and that no detail, however minute, is ...
View articleUnicast delivers for StartupJournal.com; Mediadome, FanPC team up; Winstar Interactive Media signs new clients. Read More...
View articleCiting a lack of promise in the future of online advertising, one of the industry's biggest players says it will focus altogether on cross-media marke...
View articleBuying software is tough business. After all, how are companies supposed to tell the difference between two "J2EE-compliant commerce platforms that su...
View articleIt's been the toughest of years. The Internet draws 10 percent of the time Americans spend on media while drawing just 2 percent of the ad dollars. Ye...
View articleAlthough it has agreements with GoTo and LookSmart, the search engine giant is aggressively expanding its network of resellers for its competitive pay...
View articleEmily and Greg tell you why the people in your organization contributing to your Web site may be like marmots, those squirrel-like creatures in Sequoi...
View articleContrary to what has been the common perception, larger businesses are more likely to buy ASP services than small businesses, according to a study con...
View articleAffiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...
View articleAccording to the company, the magazine closed due to its inability to wring more funds from majority owner International Data Group. Read More...
View articleThe media giant appoints an interactive exec to head the new unit, in a bid to generate more combined online and offline ad deals. Read More...
View articleAnyone who has been involved in decision making about the Internet over the last few years has made his or her fair share of judgment errors. Are e-bo...
View articleLast week, Tig's article stopped in the middle of the budgeting discussion. This week, he continues with that topic and then concludes this two-part s...
View articleWhen banner ads, keywords, and an online newsletter don’t bring you enough ROI, what do you do? You reconsider. Maybe you redesign your newsletter and...
View articleA television and Web advertising agreement with CBS Sports shows that AOL isn't the only media player who can weave cross-media ad deals. Read More...
View articleOn the surface, broadband use is undergoing healthy growth. But the broadband industry is in turmoil. And the average household isn't about to fork ou...
View articlePromoting online contests has become an effective way to build email list volumes, particularly at the B2C level for low-commitment consumer goods. Bu...
View articleUPDATE: High-tech magazine is the latest casualty to be claimed by the harsh ad environment, according to people familiar with the matter. Read More...
View articleFacing intense competition from Baby Bells and its own past as Telocity, DirecTV Broadband debuts a new advertising push. Read More...
View articlePC sales have had a bad year, but sales of peripherals -- the removable memory, CD drives, LCD monitors and other new toys computer users increasingly...
View articleThe media giant aims to beef up offerings for advertisers and subscribers. Read More...
View articleHave you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifi...
View articleWhile increasing its competition with existing players, the CMGI-owned e-mail and list management firm hopes to leverage its prospecting technology fo...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
View articleThe question Shakespeare asked is still a good one. It is also increasingly important due to the shortage of available domain names. So here are some ...
View articleA theorist believes that the world works based on a set of rules, that you can read those rules in a book or an article, and that you can use those ru...
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