With American Airlines' AA.com as its first guinea pig, the site becomes the first major publisher to embed full 30-second spots into run-of-site ads....
View articleIt's a human trait: We tend to represent ourselves as doing something a little bit special, even if we're doing the same old thing that everyone else ...
View articleIf you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...
View articleAre affiliate managers planning to fail or just failing toplan? Find out why some simple time management tips cantranslate into a lot of longevity for...
View articleOne-third of U.S. households currently subscribing to dial-up Internet service are interested in upgrading to broadband service in the next 12 months,...
View articleWars of words erupt in the online ad world, as two separate companies become embroiled in disputes involving the use -- or possible use -- of their da...
View articleCoolSavings reports slipping revenue; CyberGold to close; Ten Square in jeopardy. Read More...
View articleEveryone in our industry is concerned about belt tightening, layoffs, and downtime. Why not use some of that time to volunteer your talents to an orga...
View articleAccording to Accenture, automakers fundamentally misunderstand online audiences -- and aren't seeing cross-media marketing synergies. Read More...
View articleMax Payne may be the latest example of Hollywood's new-found respect for the marketability of the tech-saavy community. Read More...
View articleIs a copywriter, in the traditional, offline sense of the word, the individual best qualified to write a good online newsletter? What exactly is a cop...
View articleThe Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...
View articleIn South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...
View articleUnrealistic deadlines for media plans, the race to keep up on new technologies, and strained personnel resources can all be enemies of innovation, whi...
View articleMicrosoft aims to recruit ad agency resellers and to bundle ad products with software andconsulting, to sweeten sales deals. Read More...
View articleThe partnership will see the ad server promoting a combined, end-to-end sales and delivery system. Read More...
View articleWe know we've all been beating a dead horse with the great click-through debate. The real question is, "How will online media evolve?" This issue has ...
View articleM-commerce in Europe is primarily being driven by companies wishing to gain new channels to market and improve customer services according to a study ...
View articleWeb research firm Jupiter Media Metrix is set to debut the new version of its online advertising analysis product, addressing several vexing issues, l...
View articleMonths after Anil Singh's retirement, the portal sees the departure of early employee Karen Edwards, who is credited with engineering the creation of ...
View articleBut the catch is that they aren't increasing their spending as much as the rest of the market, despite rock-bottom prices. Read More...
View articleThe news comes as the Andover, Mass.-based ad network warns on falling revenue, and announces that it won't meet profitability estimates. Read More...
View articleHe's avoided the good-old "overview of what's new" topic, thinking it might seem a cop-out. Well, he does have a few other topics in mind, but most of...
View articleGiant Step and Novo are merging, continuing recent efforts by the big agency holding companies to minimize their exposure to Internet advertising's pr...
View articleYou'd figure that if you were in Amsterdam, your attention would be on other things, but Chris says that he couldn't help but be struck by the paralle...
View articleWhite papers may be your last, best chance to get the click- throughs you want in B2B email marketing, as it's being practiced today. By using them, y...
View articleMore than 60 percent of employers surveyed in the 2001 Electronic Policies and Practices Survey exercise their legal right to monitor employees' e-mai...
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