"All the positive things we need to fundamentally launch the industry are there," said DoubleClick's CEO. "We need to take it to the next level." Read...
View articleIt's about time search engine marketing got some respect. Search engines are not an afterthought to your banner ad spend. Think about them from the ve...
View articleFor years, advertisers have been complaining that plain- vanilla banner ads are too easy to ignore. But as new, more intrusive ad units become more an...
View articleIt's a throwback to the days when you could safely predict that any Internet-related technology would see explosive revenue growth within a few years,...
View articleEmail marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...
View articlePreparing for a multi-platform publishing future, the software firm looks to tweak its brand. Read More...
View articleThe result will be MTVGirl.com, a teen-focused site aimed at promoting brands like Neutrogena and StayFree. Read More...
View articleThe trick is defining that inventory, amid too much available Web ad space. Read More...
View articleThe fastest growing of market segments, which also happens to be the largest online audience segment, the quickest-learning online segment, and the se...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleEspuelas, the Uruguay-born entrepreneur who became one of the poster boys for the 'Net boom in the late 1990s, will retain his role as StarMedia chair...
View articleNew York-based DoubleClick said VP of finance Bruce Dalziel would serve as acting CFO until a permanent replacement is found. Read More...
View articleContinuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM. Read More...
View articleHelicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...
View articleThere is no doubt that buyers as well as sellers are experiencing some hard times. The market is softer than a microwaved gummy bear. How should buyer...
View articleAlmost three-quarters of small businesses with PCs are now on the Internet, according to IDC, up from about two-thirds just a year ago. But the e-comm...
View articleEvery company understands the competitive value of superior customer service, but many underestimate the level of effort and resources required to kee...
View articleContinuing its efforts to woo traditional advertisers to the medium, the Alley-based Interactive Advertising Bureau is aiming to promote the adoption ...
View articleThe number of financial institutions using online business banking is expected to more than double within one year and more than triple by 2003, accor...
View articleThe mobile Internet access market will cater to 136 million people by the end of 2007, thanks to the increased mobility of the workforce and the intro...
View articleIf your Web site is not merely an additional distribution channel for your existing clientele's convenience, then the question of what value your pros...
View articleA self-referential online advertising push is focused on translating the distiller's prized offline brand onto the Web -- and might just help the onli...
View articleThroughout this summer of Web discontent, Dana has received a steady stream of notes from entrepreneurs pushing new Web ideas designed to make money, ...
View articleAs expected, the Web analytics firm rebrands products it acquired in January. Read More...
View articleClear Channel's New York radio group would use Bigfoot to power e-mail newsletters, alerts, contests and promotions. Read More...
View articleBehind all the pessimistic headlines, there's actually a lot of good news. The competitive landscape is much more rational. Talented employees are in ...
View articleTime Life and the U.S. Navy contribute to a recent advertiser surge for the Christian Web site. Read More...
View article