E-Commerce Will Get Boost from Fourth Quarter
Audience

E-Commerce Will Get Boost from Fourth Quarter

25y Michael Pastore

E-Commerce Will Get Boost from Fourth Quarter

With the big fourth quarter holiday season still to come, Datamonitor and BizRate.com predict that 2001 can still be a decent year for e-commerce. Rea...

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A Brand Health Check, Part 2
Marketing

A Brand Health Check, Part 2

25y Martin Lindstrom

A Brand Health Check, Part 2

In part 2, Martin offers five more questions for an online self-examination. If your answers are yes to all of the questions, your brand is well on it...

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Popping Up Everywhere and Under Everything
Media

Popping Up Everywhere and Under Everything

25y Jim Meskauskas

Popping Up Everywhere and Under Everything

They have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you a...

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Scient, iXL to Merge
Media

Scient, iXL to Merge

25y Christopher Saunders

Scient, iXL to Merge

Two troubled interactive shops aim to become a profitable firm, able to compete with big-name offline consultancies. Read More...

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Yahoo! Store to Support Commission Junction
Media

Yahoo! Store to Support Commission Junction

25y Christopher Saunders

Yahoo! Store to Support Commission Junction

CJ's efforts to win more, high-paying e-commerce advertisers shifts into high gear. Read More...

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Salaries Not Top Concern for IT Pros
Audience

Salaries Not Top Concern for IT Pros

25y Michael Pastore

Salaries Not Top Concern for IT Pros

A Computerworld survey found that IT workers are satisfied with their salaries, but want more challenges and more training. Maybe that will increase t...

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CoolSavings.com Lands Funding
Media

CoolSavings.com Lands Funding

25y Christopher Saunders

CoolSavings.com Lands Funding

The Chicago-based online incentive marketer could nab some much-needed cash, but cedes a chunk of its independence -- and its CEO. Read More...

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CRM for Your Site -- on the Cheap
Media

CRM for Your Site -- on the Cheap

25y Susan Solomon

CRM for Your Site -- on the Cheap

Truly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...

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Internet, Embedded Devices Welcoming Linux
Marketing

Internet, Embedded Devices Welcoming Linux

25y Michael Pastore

Internet, Embedded Devices Welcoming Linux

Linux, the little operating system that could, is finding a comfortable niche among Internet and embedded devices, according to a survey by Evans Data...

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VF's Wrangler Hero Taps AOL Time Warner for Campaign
Media

VF's Wrangler Hero Taps AOL Time Warner for Campaign

25y Christopher Saunders

VF's Wrangler Hero Taps AOL Time Warner for Campai...

A niche buy by a leading jeans manufacturer demonstrates AOL Time Warner's ability to reach out to specific demographics, execs say. Read More...

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Sony, Yahoo! in Marketing Deal
Media

Sony, Yahoo! in Marketing Deal

25y Christopher Saunders

Sony, Yahoo! in Marketing Deal

In an agreement reminiscent of recent AOL efforts, the Sunnyvale, Calif.-based Web portal will promote Sony's products and films, in return for cross-...

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Jupiter Feels the Dot-Com Losses
Media

Jupiter Feels the Dot-Com Losses

25y Michael Pastore

Jupiter Feels the Dot-Com Losses

Not counting one-time and amortization charges, the loss was $10.1 million. Add it all up, however, and Jupiter lost $48.2 million on $25.2 million in...

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Getting Past the Worst of It
Media

Getting Past the Worst of It

25y Dana Blankenhorn

Getting Past the Worst of It

Times are tough, but this is a great time to build your personal network, gain new skills, and concentrate on personal growth. Take the time to discov...

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Credit Cards for the Recently Right-Sized?
Media

Credit Cards for the Recently Right-Sized?

25y Beth Cox

Credit Cards for the Recently Right-Sized?

NextCard signs a co-marketing deal with CompuCredit to offer credit cards to"under served consumer segments" via the Internet. Read More...

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Software Market Holds Its Own in Tough Times
Marketing

Software Market Holds Its Own in Tough Times

25y Michael Pastore

Software Market Holds Its Own in Tough Times

The retail computer hardware market may have hit hard times, but NPD INTELECT credits sales of income tax and virus detection software with leading th...

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CRM, Yes, But Don't Forget to MRC
Analytics

CRM, Yes, But Don't Forget to MRC

25y Bryan Eisenberg

CRM, Yes, But Don't Forget to MRC

Building a relationship takes time. Shoving some tech-heavy customer relationship management application at your customers is more likely to push them...

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AOL Puts Viewpoint's Rich Media on the Map
Media

AOL Puts Viewpoint's Rich Media on the Map

25y Len Ellis

AOL Puts Viewpoint's Rich Media on the Map

New York-based 3D software outfit's media player gets a big role in upcoming versions of AOL's service. Read More...

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GoTo.com Spins Off Auction Business
Media

GoTo.com Spins Off Auction Business

25y Pamela Parker

GoTo.com Spins Off Auction Business

The business the paid search listings player acquired asAuctionRover.com last year is independent again, after a change in focus. Read More...

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E-CRM: Power to the People
Marketing

E-CRM: Power to the People

25y Chris McTiernan

E-CRM: Power to the People

People will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...

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Alloy Gets to Dance with CosmoGIRL!
Media

Alloy Gets to Dance with CosmoGIRL!

25y Ryan Naraine

Alloy Gets to Dance with CosmoGIRL!

The partnership includes the creation of online sponsorships, online/offline ad-integration, online newsletters, retail events and pages in the CosmoG...

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It's Summertime and PR Value Measurement Still Isn't Easy
Marketing

It's Summertime and PR Value Measurement Still Isn't Easy

25y Len Stein

It's Summertime and PR Value Measurement Still Isn...

We live in the 21st century and work amid clients whose marketing departments and advertising agencies research every aspect of their product developm...

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Are You Reading the Trade Press Correctly? Some Say No
Media

Are You Reading the Trade Press Correctly? Some Say No

25y Tig Tillinghast

Are You Reading the Trade Press Correctly? Some Sa...

Walter Cronkite's "How to Read a Newspaper" gave some insightful advice about how to get the most out of reading the press. But much has changed with ...

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AOL Could Move in on MSN's Former Desktop Stronghold
Media

AOL Could Move in on MSN's Former Desktop Stronghold

25y Christopher Saunders

AOL Could Move in on MSN's Former Desktop Strongho...

Following Microsoft's changes to its Windows licensing agreement, Compaq has entered into discussions with America Online. Read More...

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The Affiliate Cookie Fortune
Marketing

The Affiliate Cookie Fortune

25y Shawn Collins

The Affiliate Cookie Fortune

The problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visi...

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Real Media Founder Debuts Audience Measurement Firm
Media

Real Media Founder Debuts Audience Measurement Firm

25y Christopher Saunders

Real Media Founder Debuts Audience Measurement Fir...

Dave Morgan's "True Audience" startup creates visitor profiles from multiple data channels -- which he says will help publishers boost ad rates. Read ...

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That's Entertainment: Wireless Advertising Is Getting to Be Fun
Media

That's Entertainment: Wireless Advertising Is Getting to Be Fun

25y Nancy Whiteman

That's Entertainment: Wireless Advertising Is Gett...

Wireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...

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How About Selling to Your Existing Customer Base?
Email

How About Selling to Your Existing Customer Base?

25y rumo

How About Selling to Your Existing Customer Base?

The true potential of email marketing lies in targeting specific products and services to your existing customer base -- consumers who already know yo...

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