Two types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...
View articleThe company once epitomized dot-com riches and glamour -- but unable to bring in the ad dollars, it's reducing operations and focusing on finding a bu...
View articleBarry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclus...
View articleNew AOL Instant Messenger attempts to promote content from the AOL Time Warner empire -- but some of its teenaged target demographic are complaining. ...
View articleSources say the firm failed to secure additional funding from a previous investor. Read More...
View articleMost people who've been in advertising for just a few years can tell stories about entire creative concepts getting nixed, campaigns getting delayed, ...
View articleDespite the cloudy future of wireless, the languid economy and a revolving door of entrants in the market, global PDA retail revenues will increase fi...
View articleToday, Heidi takes a look Down Under at an integrated campaign that could not have taken place in the United States. It used Cuban cigars to sell soft...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleIt seems everyone has thrown their hat into the financial account aggregation ring -- banks, brokerages, credit cards companies and even Internet port...
View articleRealTime Media debuts campaign for U.S. Olympic Committee; CoolSavings cuts; Spiderdance and PVI team for joint marketing. Read More...
View articleWhile the firms report slacking revenues and limited visibility, Kenny says his Boston-based firm is set to be a "clear leader," as Suh and company re...
View articleSome new organizations spend precious little time building a strong foundation and much more time chasing venture dollars and issuing press releases i...
View articleTwo debates seem to be going on with respect to the X10 camera campaign. The first is straightforward and centers around whether pop-unders are evil. ...
View articleConsumers have long turned online for healthcare content, but howthey use the Internet for prescription drugs isn't quite as clear. Ipsos-NPD sees few...
View articleFact checking ensures that the appropriate corrections are made, but it is a difficult and time-consuming process. Even in traditional publishing, it ...
View articleAOL Time Warner's "other" online brand will promote a new program on sister property The WB network -- and plug its own free, Web-based e-mail service...
View articleThe Irving, Calif.-based startup aims to offer a way to distribute TV commercials to Internet users, without the use of streaming media. Read More...
View articleDespite the greatest wishes of advertisers, if the ads don't speak to the people who are the intended audience, then the ads don't work. Focus on tell...
View articleIn today's economic reality, you need every project to pay off quickly. You can't afford to take a flier on a long-term investment, where the term may...
View articleThrough a deal with PlanetOut, the airline continues a trend of traditional advertisers targeting the big-spending niche audience. Read More...
View articleAs Internet-only retailers struggle with profitability, and the all important holiday season approaches, research from Nielsen//NetRatings found the b...
View articleFor about $3.3 million, the defunct rich media e-mail pioneer's technology could have a new home. Read More...
View articleIn the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...
View articleIt's proven its mettle as a method for trading pirated music, but now it's time for peer-to-peer networking to find some applications for the business...
View articlePaul doesn't agree with Commercial Alert's complaint filed recently with the FTC against eight search engines. That complaint drew a parallel between ...
View articleAs a marketer, you may feel your relationship with your IT department is strained. As for your email marketing efforts, the IT department -- not the m...
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