Netcentives looking for cash, Scient delays earnings report, RealMedia and Sonata team. Read More...
View articleHow can you take care of your brand's health? Well, the answers are obvious -- and certainly easier said than done. But the fact is that the brand bui...
View articleU.S. consumer online music spending will grow from $1.0 billion in 2001 to $6.2 billion in 2006, a 43 percent annual growth rate over the next five ye...
View articleThe women's portal and new media company, flush with a $20 million investment, buys high-end customers of the well-known networking organization and g...
View articleResearch from TowerGroup projects steady, but not spectacular, growth for online mortgage lending over the next four years, and predicts that "e-advic...
View articleA mixed bag for the battered San Francisco interactive shop: two executives will be leaving, while the company says it's well on track to reach profit...
View articleSeveral pieces of recently released research show that online advertising can indeed have a significant impact on traditional branding metrics. The bo...
View articleThe Vivendi unit will ramp up its integrated marketing efforts with new online and offline media components. Read More...
View articleFor a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
View articleHave you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up w...
View articleNearly three-quarters of Internet executives surveyed received an increase in total cash (base and bonus) compensation over the previous year, primari...
View articleAds will run on the company's interactive program guide, through a 12-month agreement. Read More...
View articleDespite a lackluster performance in 2001, both markets will see periods of extended growth -- but only after working out the industry's current proble...
View articleBusinesses don't just throw together their video efforts or their print materials. Professions and industries specialize in various aspects of those m...
View articleTaking advantage of its relationship with parent Dow Jones, the financial Web site is debuting a new ad effort designed by Digital Pulp. Read More...
View articleThe total time spent using the Napster file-sharing application plummeted 65 percent from February to June 2001, according to Jupiter Media Metrix. Bu...
View articleChances are, your company Web site is a few years old. Its look and feel, like a car's, is likely already out of style. And since the price is right, ...
View articleThe U.S. economic situation is having a growing impact on other regions, just ask PC vendors. Worldwide PC shipments in the second quarter of 2001 tot...
View articlePhase2Media files Chapter 11; Monster.com sponsors sailing squad; Eisnor Interactive head launches guerrilla marketing firm. Read More...
View articleLate last year, few search engines were offering pay-for-placement listings. They were the exception. Nowadays, more and more search engines are adopt...
View article24/7 Media gets its Connect service up and running just under the wire, dodging a fiasco in Europe. Read More...
View articleA California player eager to move into the interactive agency space buys up what's left of the once high-flying Web shop. Read More...
View articleDuring the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict i...
View articleThe mainstream media makes it sound as if all Internet- based ventures are coming apart. The reality is that we are witnessing widely divergent outcom...
View articleAs a result, marketers can boost sales through Internet communications, concludes the NPD Group and Jupiter Media Metrix. Read More...
View articleThis week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new...
View articleThe moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're re...
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