Last time, Heidi asked for readers’ opinions about an email marketing message -- and about 70 or so of you responded. Now she shares a few of the resp...
View articleE-commerce marketers aren't bothering to track "word-of-mouth," nor are they working to retain truly loyal customers who might serve as brand promoter...
View articleThat ad just sizzled... Of course,Tom's talking about the Jack Daniel's Flash ad on Playboy.com. Why was it the hot topic around the water cooler afte...
View articleA Datamonitor poll finds more than half of European Web users made a purchase or sought more information based on an online ad. Read More...
View articleIAB-endorsed studies conclude that online advertising has abranding impact. Read More...
View articleFor $68.1 million, New York-based Cross Media will grab the troubled online direct marketers' technology, recipient list and $50 million in cash. Read...
View articleThe cash-strapped Chicago online marketer finds a new sales channel in the Web sweepstakes firm. Read More...
View articleRevenues from the NYTD operations fell off by more than $2 million in the second quarter, a 12 percent drop from the same year-ago period. Read More...
View articleSearch-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, t...
View articleWe are now in the middle of a transition, and everything that has to do with content is changing. It's a period in which the focus will be on the valu...
View articleTo the consternation of marketers everywhere, consumers are demanding that we satisfy them. Something very scary is afoot. Customers actually seem to ...
View articleStruggling for credibility from advertisers, representatives from the IAB and major publishers touted their own studies in a lavish press event at Dou...
View articleWhat are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is...
View articleResearch companies have spent the better part of the past two months trying to get a handle of the direction of IT spending. Now Gartner says IT budge...
View articleThe vast majority of people use technology not for what it is, but for what it does. But most of us who write about technology tend to be early adopte...
View articleExecutives remain upbeat on a late 2001 advertising upturn -- meanwhile, they say they'rehappy to continuepost-merger integration efforts, in expectat...
View articleIn response to part 1, Paul received so much feedback -- some people sent updates, others requested more information -- that Paul put together a smorg...
View articleWhy are offline brands close to dominating e-commerce? Because consumers can do all the shopping, browsing and comparing online, and still make the pu...
View articleWhen you're marketing a product or service, you always have to put yourself in your potential customers' shoes and ask, "Honestly, would I buy this?" ...
View articleThe immediate future for mobile CRM applications lies not in connecting business with consumers, but in connecting employees and their employers, acco...
View articleEpsilon Interactive provides e-mail communications services aimed at retaining new and loyal customers longer and increasing ROI. Read More...
View articleThe media giant finds a manufacturer for its TiVo-enabled set-top box, in return for considerable online and offline advertising. Read More...
View articleTo avoid the same privacy concerns encountered by the Internet industry, experts say it's important for interactive television to address concerns whi...
View articleWhat exactly does a content management system do? Sue rarely takes readers on technical tours, but indulge her for a moment. Besides, it's not that te...
View articleGrey follows Interpublic's announcement of an interactive television strategy with an agreement to roll outthe Alley firm's SpotOn technology in the U...
View articleResponding to bulletin board speculation and false information, TMPand HotJobs reaffirm their dual positioning. Read More...
View articleOur job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But ...
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