So why does the travel industry make such a great case study for online success? A number of critical factors about the industry have allowed it to ma...
View articleOnline publishers have known for a while that CTR is not a good measurement of success for online campaigns. Most of them wish that CTR had never been...
View articleFor StarMedia, the extension marks a thumbs-up from one of its largest marketing partners -- and a traditional on and offline advertiser with deep poc...
View articleThere's something disturbing about seeing the X10 camera on top-tier sites with valuable content, registered audiences, and good demographics. It's li...
View articleIn his first earnings report at the company, new CEO Terry Semel described a quarter of impressive staying power -- which Yahoo! will need to keep up ...
View articleJust as consolidation seemed inevitable in the search engine space, new player Teoma has stepped up with an impressive debut. Opened to the public las...
View articleAd-serving discrepancies are perhaps the biggest thorn in the side of online media buyers and analytics teams. Technical folks who work on ad-serving ...
View articleUPDATE: Congress is urged to act soon as "ever more intrusive collection technologiesare being rolled out..." Read More...
View articleUPDATE: In a $325 million deal, the two Web publishing giants will promote the league and its games in return for co-branding rights and content. Read...
View articleThe market for applications service providers is not without its challenges, but don't tell that to the revenue projections, which call for numbers we...
View articleEngage tracked post-impression conversions, while Dynamic Logic and eBrands launched a fake campaign and looked at the results -- as the industry brac...
View articleThe portal is aiming to boost its prominence in the region, as competitors for online advertising dollars continue to feel pressure. Read More...
View articleAside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...
View articleAs a marketer, you have to learn to predict ROI, not measure it after the fact, and that takes some major fuzzy logic. To start with, refuse to accept...
View articleThe proportion of Europeans visiting business and finance Web sites has doubled in some markets over the last year, according to Jupiter MMXI, but the...
View articleThe New York media giant will leverage online and offline assets inreturn for in-bank and ATM signage. Read More...
View articleFor the second time in less than a year, the online brokerage is in hot water with the National Association of Securities Dealers. Read More...
View articleExecutives at the online ad leader say they don't expect the industry to right itself until mid-2002. Read More...
View articleTechnical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...
View articleThe Grinch may have captured the minds of holiday shoppers and marketers last year, but this holiday season holds great promise for those smart compan...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleA larger, more CEO-level group will oversee the industry's largest trade association as it attempts to engineer a turnaround in online advertising's f...
View articleTen years ago, you had to plan a TV campaign at least a year ahead. You had to book it at least three months ahead, and you had to start production at...
View articleThis one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articleWhat if a computer isn't what we think it is? And what if computing isn't defined by Microsoft? Well, that would certainly be Bill Gates's worst night...
View articleLess than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...
View articleShort-term ROI and "quick win" projects are prevalent themes for companies looking to improve the efficiency of their supply chains. That is the reali...
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