A study of more than 4,000 Web users by Brigham Young University found that Internet retailers need to re-target their marketing, address customer fea...
View articleHave you been noticing the emergence of negative product placement -- on TV, in movies, and on the Web? Martin has, and he thinks that the trend sadly...
View articleAlthough the writer of this column has changed, the new writers' email addresses have something in common with Kim's -- because they all work together...
View articleA consumer advocacy outfit says that "featured" listings aren't clearly distinguished as being paid -- potentially to users' detriment. Read More...
View articleThe number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleThe wireless technology firm has inked deals with Capitol Records, Columbia Records Group, Epic Records Group, TVT Records and VirginRecords America. ...
View articleThe industry giant aims to boost awareness of all of its products, with a new campaign designed by Grey Worldwide. Read More...
View articleAre you endangering your online business? Nothing can be more deadly than the wrong assumptions. Bryan addresses some of the most common misconception...
View articleConsumer packaged goods manufacturers are showing some sizable branding returns from online media, according to Dynamic Logic. Read More...
View articleLevi Strauss debuts Web movie; Jupiter taps new CEO; New Line goes wireless for "Rings". Read More...
View articleCompanies considering viral marketing and customer satisfaction when identifying loyal customers can reduce customer acquisition costs by 27 percent a...
View articleThe electronics giant's 550 Digital Media Ventures aims to use the Web publisher to push other Sony products. Read More...
View articleIn the real world, stores collect sales taxes from people and then pay the money to local government. But where is the store in cyberspace? Who'll pay...
View articleImagine all of the sites lining up to pay Microsoft to advertise to the targeted traffic of your affiliates. They could sell each and every conceivabl...
View articleSoft markets generate buyer negotiating ploys and pressures as sure as swamps in muggy weather produce annoying, biting mosquitoes. It ain't easy to s...
View articleOn TV, as you flip through the channels, you can pretty much guess what shows are on by seeing what commercials are airing. It's easy -- you can judge...
View articleMost advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...
View articleEngage's numbers indicate that site visitors who clicked-through areless likely to convert, and less likely to return. Read More...
View articleExclusive: CMGI's dying AdForce unit is set to find a buyerfor its assets -- or it will terminate its services within days, strandingclients. Read Mor...
View articleThe film studio hopes to pack seats this summer using wireless, "takeover ads" and immersive gaming efforts. Read More...
View articleEmerging Interest takes over Flash group; Enliven reorganizes; VeticalNet taps DoubleClick. Read More...
View articleUpfront strategy is essential to starting campaigns off on the right foot. Rather than offer a one-size-fits-all approach to email marketing, Brady of...
View articlePet lovers, who America Online says makes up about 21 million of its users, will start seeing ads for Friskies, Fancy Feast and ALPO through the arran...
View articleWhy would a 41-year-old man with a wonderful wife, two great kids, and a career he loves subject himself to the torture of physical training led by a ...
View articleDespite being caught off-guard by AdForce's closure, the Alley-based firm said it's on-track to switch its publishers over to Connect. Read More...
View articleThe two companies have expanded their existing strategic alliance,and will now work together to drive increased worldwide brand awareness,create an e-...
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