Wireframing is all about the "what" -- the execution and process of the site. It has nothing to do with the "how" -- including the innovations of tech...
View articleIt's a small, yet crucial, effort by the Web publishing industry to "fix" some of the problems facing the troubled online advertising sector. Read Mor...
View articleIn the face of market woes, the luxury gift e-tailer finds a potentially sizable sales and promotional channel. Read More...
View articleThe good news for IT vendors is that support services are handling the IT downturn just fine. The bad news is the likelihood of the U.S. technology sl...
View articleFor troubled Organic and Modem Media, and for recently launched AKQA, the stakes are high. Read More...
View articleThe Alley-based portal is increasing its efforts to target teens while they're away from the PC. Read More...
View articleInteractive television advertising will likely receive a big boostas one of the largest agency groups launches a joint venture to promote andexpand th...
View articleeBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study o...
View articleIn the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleDo your consumers trust your company? Do they think your company is worth supporting? Do they consider your company a good corporate citizen? Someone ...
View articleThe company will pay $100,000 to make up for advertising that promoted its now-defunct i-opener product. Read More...
View articleWith merger speculation swirling around Razorfish, the founders' departure from the board adds to the intrigue. Read More...
View articleAll along, you've been helping Tig write a book. Now he wants to get more mileage out of it by making it a case study. But the good thing is that the ...
View articleHugh Hefner gets into the act as Web publishers seek new ways to please advertisers. Read More...
View articleWords are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in onlin...
View articleJiTong Network Communications Corp. awards multi-million dollar contract to Datacraft Asia for rollout of billing, messaging solution across 166 citie...
View articleAuction sites grossed recorded revenues of $556 million in May 2001, according to Nielsen//NetRatings and Harris Interactive. Not surprisingly, eBay.c...
View articleYou set up a great long-term advertising deal with an online media property that seems to be in perfect health. A couple of months later, it's shuttin...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleKnowing what your customers want is crucial. It allows you to deliver what they want. Will your customers succeed in receiving the benefits of what yo...
View articleChinadotcom aims to join the ranks of media companies able to offeradvertisers cross-media packages. Read More...
View articleSuperPages.com elbows its way onto another portal, in its quest for greater reach. Read More...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleCable modem subscriptions jumped almost 178 percent in 2000 to 7.2 million while equipment revenue grew 122 percent, according to IDC. Read More...
View articleA survey of nearly 300 North American companies by Harte-Hanks found that more than four of five companies are outsourcing the construction or mainten...
View articleA report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Re...
View articleThe marketing agreement between GM and AOL pays dividends for the online service's European operation. Read More...
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