Do you want killer content? Well, if you want killer content (it’s OK to repeat yourself), here’s a tip: You have to package it cleverly. The competit...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleThe two firms will roll out a co-branded mobile service, with AT&T handling the technology in return for AOL Time Warner advertising space. Read More...
View articleThree panelists discuss how home networks will pave the road for next-generation entertainment. (Read: in the future some time ) Read More...
View articleThe effort will make mobile advertising more attractive and less costly for advertisers. Read More...
View articleThe debut of the Yahoo!/ACNielsen Internet Confidence Index, which is designed to measure consumer confidence in e-commerce services, found that consu...
View articleExpanding a two-year relationship, the Santa Clara, Calif., portal will use the Cambridge, Mass., firm's EdgeScape service to target ad delivery. Read...
View articleCollecting customers without regard to quality is like collecting rubber bands to create a rubber-band ball: You end up with a bouncy ball that seems ...
View articleAn Andersen study on the future value of e-commerce in the healthcare industry found that e-commerce could bring 2 to 10 percent total benefit, or up ...
View articleNon-English-speaking populations prefer to be addressed in their native languages, even if they understand English. And when it comes to search engine...
View articleAs ACTV and OpenTV hammer out the details of their association, one privacy group voices concerns about targeted interactive TV marketing. Read More...
View articleThird-generation wirelessbroadband is being touted as the savior of the wireless world. Carriers are beginning to tempt us with visions of handheld vi...
View articlePassion is a product of emotion, not reason. But passion marketing has nothing to do with the emotional sell. It has to do with honesty, speaking from...
View articleThis is Kim's last Email Marketing article for ClickZ, and we're going to miss her. Of course, she reminisces a bit about the good old days, and who c...
View articleThe number of individuals seeking online customer service will jump from 33 million in 2001 to 67 million in 2005, according to Jupiter Media Metrix, ...
View articleBig-name industrial designers and artists lend their talents to boost the portal's attractiveness to advertisers. Read More...
View articleThe Alley online ad sales firm maintains it's still independent, despite continued consolidation in the sector. Read More...
View articleThere has been talk among the ranks of agencies, pundits, top media sales brass, and industry wonks about the need for true integration of media and m...
View articleIn an era of communications growing more complex daily, Martin asks, "Have you optimized all your consumer touch points, or are your touch points rely...
View articleThe move to take Agency.com private may foreshadow additional M&A activity within the troubled interactive shop sector. Read More...
View articleThe Online Publishers Association intends to focus on the advertising community, media, government. Also on the agenda: intellectual property rights, ...
View articleBusiness sales have always been driven by channel relationships. So how are companies applying technology to improve these business relationships? And...
View articleTake a look at the words on your Web site. Are you talking about all the wonderful ways your visitors can benefit from your products or services, or a...
View articleThe interactive giant is shelling out millions in online inventory for technology to beef up its infrastructure. Read More...
View articleA new service from pay-for-performance search engine LookSmart is targeting what it says are shortcomings in market leader GoTo.com's offerings. Read ...
View articleNearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...
View articleIt's not just the Internet that can move in Internet time but also the new markets the Internet creates. Broadband is one such market. It's the one up...
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