First it was scanners, and now digital cameras are catching up. What started as an easy way to transport photos to friends, families and co-workers ha...
View articleThe growth of the wireless advertising industry depends on a number of factors. One of the most important is whether people will accept, or reject, ad...
View articleTravelocity signs a deal with Yahoo! Broadcast Services tocreate interactive television-like travel promotion sites. Read More...
View articleThe Seattle-based streaming content firm acquires an advertising solution -- as the streaming ad industry heats up. Read More...
View articleTechnology companies are going off like dot-bombs all over the place. So what is an agency or advertiser to do? The world is a dangerous place right n...
View articleWhen you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to wr...
View articleLooking at the Western European mobile advertising market, Frost & Sullivan sees lots of potential -- but only after major hurdles are surmounted. Rea...
View articleIt's tough enough to live with your parents even if you get along. Imagine, though, that they kicked you out of the house when you were just a toddler...
View articleThe battered online ad network aims to boost its standing with ad agencies and advertisers through an integrated campaign highlighting its experience ...
View articleIf you ever find yourself in a quandary with respect to the creative development of a particular campaign, try going back to your roots. Step back far...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View articleOn average, only 0.4 percent of a company's revenue is dedicated to information security in the United States, but Gartner expects that figure will in...
View articleNew ads will prominently feature the yellow pages' Web site and print versions, in a bid to brand both as a single tool to help people make better dec...
View articleMSN will promote Unilever's new salad dressings online; 24/7 Media offers a Unicast Superstitial network; Dow Jones offers electronic tearsheets throu...
View articleThe radio station group tapped a new partner to deliver AFTRA-compliant ads for itssimultaneous Web broadcasting, dodging one of streaming media's pri...
View articleStreamed promotional videos will play a big part in the future of Webcast content, according to the Yankee Group. Read More...
View articleIs there one Web site so essential that your life would become really difficult if it disappeared? There is for Dana, and he thinks the answer is the ...
View articleInsiders say some of the bigger publishing houses aren't too happy with the restructuring of the IAB, especially its fees, which might have led to the...
View articleOnline sales decreased from $4.3 billion in April to $3.9 billion in May, according to the NRF/Forrester Online Retail Index. Read More...
View articleHard hit by the ad market's troubles, the Web media giant aims to reduce its exposure by moving into a new area: providing streaming media services to...
View articleFairy tales are often based on reality. True, some more than others. But here's one that's far from being a tall tale, even though it has a happy endi...
View articlePlayers in the highly competitive Internet backbone market adapt to suit the needs of their ISP clients, according to a report by the CyberAtlas Resea...
View articleDigital Impact boosts offerings; Terra Lycos to promote Dannon to kids; Real Media to resell "takeover" ad technology. Read More...
View articleMost media contracts remain a little vague about what precisely will happen in the event of a discrepancy. When one does occur, the buyer and seller t...
View articleWhat goes up must inevitably come down, although none of us likes to believe that truism when we're up in the clouds. That's certainly true of our ind...
View articleAlthough a number of decisions must be made when launching an affiliate program, the choice of an affiliate solution is one that must be given much we...
View articleWith a new streaming media partners, the Andover, Mass., marketing software firm, tries to give auto makers, retailers and others an alternative to TV...
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