The subscription-based Webcast Audience Profile is designed to tell advertisers and Webcasters even more about "streamies." Read More...
View articleCRM spending will increase at a compound annual growth rate of 25 percent, from $61 billion in 2001 to $148 billion in 2005, according to research by ...
View articleEXCLUSIVE : Executives at the nation's second-largest cable network filed a response toconsumer concern over charges of anti-competitive practices. Re...
View articleFor an ad to work its magic, it needs to stand out. Rich media can do that (i.e., If you're "rich," flaunt it.). Rich media can also allow customers t...
View articleDevelop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...
View articleTapping in-house technology and EyeWonder for clients including Toyota, Maybellineand Unilever, the Web portal says new formats are wooing traditional...
View articleImagine we smashed your Web site by searching through every page and deleting the brand and any references to it -- and then asked the consumer to vis...
View articleFirst there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude,...
View articleWhat's in a name? When it comes to information appliances, high and unrealistic expectations, according to research by IDC. But don't expect the slump...
View articleWhich group were you in after Eric's last article? The busy-drinking-beer-in-college group? The "highly successful marketing executive" group? The "gi...
View articleThe Alley e-mail campaign outfit said the deal adds Vendario's streaming video application within targeted e-mail marketing programs. Read More...
View articleThe beverage giant taps Unicast for a second phase of online marketing for its bottled water. Read More...
View articleThe news ends a sad chapter in the company's chaotic history -- but also leaves partners like 24/7 Media alarmingly in the lurch. Read More...
View articleThe installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...
View articleTwentieth Century Fox is aiming to promote the home entertainment release of "Cast Away" with rich media ad campaigns on iWon and Ask Jeeves. Read Mor...
View articleEngage lowers estimates; DoubleClick lands Sabela clients; Wink to handle PSAs; and Modem Media cuts staff. Read More...
View articleEven among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...
View articleGreat e-business technology does not always mean significant financial investment. A number of simple, elegant, low-cost solutions are available for p...
View articleIt's vewwy, vewwy quiet... So what's up, doc? Buyers and sellers of Internet services and content have just sat down on opposite sides of the negotiat...
View articleSmall businesses are spending less on technology in 2001 than they did in 2000, but not alarmingly less, according to a survey by IDC. Read More...
View articleDespite the rash of dot-bombs, so-called experts are still telling you to increase sales by using methods that the has-beens have proven don't work. S...
View articleThe company's new ASP product features XML for integration with third-party plug-ins and legacy systems. Read More...
View articleAn anachronistic branding campaign for the U.S. airline industry's discount tickets site looks to answer Expedia and Travelocity with 60's-era romanti...
View articleThe Web portal will show Britney Spears and Justin Timberlake shopping for clothes -- and then offer users the same merchandise from its own online st...
View articlePlayers are scrambling to beef up their interactive TV offerings, in a state of heady speculation about the medium's future capabilities. Read More...
View articleJust like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...
View articleThe cable operator scales back its planned iTV services, leavingMicrosoft a bit burned. Read More...
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