Even experienced Web users fear unscrupulous use of their data --and will resist giving their information in return for personalization as aresult. Re...
View articleGlobal Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The po...
View articleYou've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed...
View articleFollowing months of discussion, the media behemoth buys Business 2.0from its publisher Future Network -- and will aim to promote it across itsproperti...
View articleThe Internet's primary opportunity for selling cars is to influencethe offline sales channels -- but manufacturers could do it better. Read More...
View articleA presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrep...
View articleYahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...
View articleThe online media giant is running a contest and special content area to support AOL AAdvantage Rewards. Read More...
View articleThe San Francisco interactive firm oversaw online branding work for the petroleum giant -- despite a historical focus on e-business integration. Read ...
View articleThe Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buz...
View articleImplementing a B2B marketing strategy can be difficult. The market is lucrative, but successful approaches are not as obvious as they are in consumer ...
View articleWhy haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're li...
View articleOver the last six months, the number of Europeans visiting travel Web sites has increased by nearly 4 million, according to data from Jupiter MMXI. Re...
View articleCost-effective multi-channel messaging tactics work. In the end, though, they are tools that each marketer will have to decide how to employ. They mus...
View articleMore devices, more applications and increased adoption by users in markets such as China and Eastern Europe will provide a big lift to the wireless da...
View articleBy integrating the Internet Measurement Initiative/Radiate Internet Roundtable, the ARF aims to address measurement and reporting problems in online m...
View articleThe streaming media advertising will bring in $138 million in2001 -- despite minimal support from content providers. Read More...
View articleIt has been a tough year so far. It wasn't long ago when everyone knew a millionaire; now you know at least three people who have been laid off. For m...
View articleStorytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it beco...
View articleMarket growth among ASPs remains strong, despite the challenges the market has had to endure, according to research by IDC. Read More...
View articleIDC has revised its U.S. PC shipment forecast for 2001, lowering it from the previously expected 2.2 percent growth to a 6.3 percent decline from 2000...
View articleMore than half of all profit-seeking Web sites are already profitable, according to a study by ActivMedia Research. But profitability and sustained, p...
View articleResearch by the Aberdeen Group indicates that global IT spending will remain robust through 2005, but at least one analyst says IT spending means noth...
View articleTechnology industry employment grew 4.6 percent in the United States in 2000, according to a report by the AeA and The Nasdaq Stock Market. That was i...
View articleThe two competing online metrics firms band together as economic and competitive pressure heats up. Read More...
View articleRevenues from Web ads and access will grow faster than TV, sports,film and theme parks over the next five years, according to a new study. Read More...
View articleNetCurrents lands Hill & Knowlton; Digital Impact aims for Japan; CoolSavings unveils e-mail campaign tool. Read More...
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