Many affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come fo...
View articleFollowing April's acquisition of FloNetwork, the industry leader continues its moves to become the biggest player in e-mail. Read More...
View articleCompanies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...
View articleThe Marina Del Rey, Calif. firm is looking for a buyer for its streaming rich media e-mail technology. Read More...
View articleSo you've determined the affiliate program's objective and figured out the offer. What's next? Decide on the right outsourcing partner, measure the re...
View articleMorgan leaves Real Media; Microsoft "Takes Over" USATODAY.com; Cingular Picks Ant Farm Interactive Read More...
View articleHow many in your audience are women? How many of your email or newsletter subscribers are women? How many people who make a purchase or complete some ...
View articleThe studio aims to fill the house using Web media and online-offline contests for upcoming films "Moulin Rouge" and "Planet of the Apes." Read More...
View articleIt started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it par...
View articleBellSouth and Primedia each nab an alliance with the Spanish- and Portuguese-focused Web portal, in a bid to expand their access to one of the world's...
View articleA second campaign comes from Deutsch as the travel site prepares to face increasing competition. Read More...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleIf content is king on the Internet, then the market for content management software and content delivery networks should be in good shape. Most of the...
View articleSo-net to provide quality movies, network gaming for Hong Kong SAR users Read More...
View articleWine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...
View articleGrowing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much t...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articleFTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...
View articleWhen it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...
View articleOnline sellers of consumer packaged goods are still having problems figuring out the online marketplace, according to a study by IRI, and Jupiter Medi...
View articlePotential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...
View articleThe reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...
View articleThe deal will boost employment classified ads on TMP's Monster.com, as well as its client roster. Read More...
View articleWireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for m...
View articleSkyGo nets a big "in" with OmniSky's publishers through the arrangement. Read More...
View articleAiming to persuade global audiences to make online purchases with its cards, the payment services giant renews and expands a previous deal with the Sa...
View articleThe University of South Africa has partnered with FrontRange Solutions to introduce students to the discipline of CRM. Read More...
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