Climate Control in Affiliate Marketing
Marketing

Climate Control in Affiliate Marketing

25y Shawn Collins

Climate Control in Affiliate Marketing

Many affiliate programs are giving affiliates the shaft, and many affiliates think they're being treated as a free branding tool. The time has come fo...

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DoubleClick to Buy MessageMedia
Media

DoubleClick to Buy MessageMedia

25y Christopher Saunders

DoubleClick to Buy MessageMedia

Following April's acquisition of FloNetwork, the industry leader continues its moves to become the biggest player in e-mail. Read More...

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Implementing Wireless Campaigns: The Choice of Device
Media

Implementing Wireless Campaigns: The Choice of Device

25y Nancy Whiteman

Implementing Wireless Campaigns: The Choice of Dev...

Companies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...

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Radical Communication Winding Down
Media

Radical Communication Winding Down

25y Christopher Saunders

Radical Communication Winding Down

The Marina Del Rey, Calif. firm is looking for a buyer for its streaming rich media e-mail technology. Read More...

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An Affiliate Marketing Primer: Chapter II
Media

An Affiliate Marketing Primer: Chapter II

25y Tig Tillinghast

An Affiliate Marketing Primer: Chapter II

So you've determined the affiliate program's objective and figured out the offer. What's next? Decide on the right outsourcing partner, measure the re...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

Morgan leaves Real Media; Microsoft "Takes Over" USATODAY.com; Cingular Picks Ant Farm Interactive Read More...

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Are You Writing to a Female Audience?
Marketing

Are You Writing to a Female Audience?

25y Nick Usborne

Are You Writing to a Female Audience?

How many in your audience are women? How many of your email or newsletter subscribers are women? How many people who make a purchase or complete some ...

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Fox Launches Web Promotions for Upcoming Films
Media

Fox Launches Web Promotions for Upcoming Films

25y Christopher Saunders

Fox Launches Web Promotions for Upcoming Films

The studio aims to fill the house using Web media and online-offline contests for upcoming films "Moulin Rouge" and "Planet of the Apes." Read More...

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I'm a Junkie
Marketing

I'm a Junkie

25y Peter Kaufman

I'm a Junkie

It started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it par...

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New Investors to Leverage StarMedia for Latin American Marketing
Media

New Investors to Leverage StarMedia for Latin American Marketing

25y Christopher Saunders

New Investors to Leverage StarMedia for Latin Amer...

BellSouth and Primedia each nab an alliance with the Spanish- and Portuguese-focused Web portal, in a bid to expand their access to one of the world's...

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New Expedia.com Ads Debut in Advance of Orbitz Launch
Media

New Expedia.com Ads Debut in Advance of Orbitz Launch

25y Christopher Saunders

New Expedia.com Ads Debut in Advance of Orbitz Lau...

A second campaign comes from Deutsch as the travel site prepares to face increasing competition. Read More...

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Sustainable Ad-Supported Content
Media

Sustainable Ad-Supported Content

25y Adam Posman

Sustainable Ad-Supported Content

Online publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...

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Increasing Integration of Net Boosts Content Management Market
Marketing

Increasing Integration of Net Boosts Content Management Market

25y Michael Pastore

Increasing Integration of Net Boosts Content Manag...

If content is king on the Internet, then the market for content management software and content delivery networks should be in good shape. Most of the...

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Sony To Launch Broadband Service In Hong Kong
Media

Sony To Launch Broadband Service In Hong Kong

25y Kevin Newcomb

Sony To Launch Broadband Service In Hong Kong

So-net to provide quality movies, network gaming for Hong Kong SAR users Read More...

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Dancing to the Tune of State Regulations
Email

Dancing to the Tune of State Regulations

25y Heidi Anderson

Dancing to the Tune of State Regulations

Wine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...

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Can Audience-Based Buying and Selling Work?
Media

Can Audience-Based Buying and Selling Work?

25y Tom Hespos

Can Audience-Based Buying and Selling Work?

Growing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much t...

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Things Are A-Changin' in the Search Engine World
Search

Things Are A-Changin' in the Search Engine World

25y Paul J. Bruemmer

Things Are A-Changin' in the Search Engine World

What does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...

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Amazon Dodges Another Bullet
Media

Amazon Dodges Another Bullet

25y Beth Cox

Amazon Dodges Another Bullet

FTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...

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Old Meets New: Direct Marketing Days Are Here Again
Email

Old Meets New: Direct Marketing Days Are Here Again

25y Debbie Weil

Old Meets New: Direct Marketing Days Are Here Agai...

When it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...

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Consumer Goods Still Struggling with Online Opportunities
Audience

Consumer Goods Still Struggling with Online Opportunities

25y Michael Pastore

Consumer Goods Still Struggling with Online Opport...

Online sellers of consumer packaged goods are still having problems figuring out the online marketplace, according to a study by IRI, and Jupiter Medi...

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24/7 Media Looking to Drop European Unit
Media

24/7 Media Looking to Drop European Unit

25y Christopher Saunders

24/7 Media Looking to Drop European Unit

Potential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...

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You Can Get There From Here
Media

You Can Get There From Here

25y Rob Graham

You Can Get There From Here

The reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...

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TMP Worldwide Acquires FlipDog.com
Media

TMP Worldwide Acquires FlipDog.com

25y Christopher Saunders

TMP Worldwide Acquires FlipDog.com

The deal will boost employment classified ads on TMP's Monster.com, as well as its client roster. Read More...

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Contextual Marketing: The New Wireless Killer App?
Email

Contextual Marketing: The New Wireless Killer App?

25y Bruno Gralpois

Contextual Marketing: The New Wireless Killer App?

Wireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for m...

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OmniSky, SkyGo Link Up
Media

OmniSky, SkyGo Link Up

25y Christopher Saunders

OmniSky, SkyGo Link Up

SkyGo nets a big "in" with OmniSky's publishers through the arrangement. Read More...

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Visa Broadens Yahoo Agreement
Media

Visa Broadens Yahoo Agreement

25y Christopher Saunders

Visa Broadens Yahoo Agreement

Aiming to persuade global audiences to make online purchases with its cards, the payment services giant renews and expands a previous deal with the Sa...

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University of South Africa to Offer Practical CRM Instruction
Media

University of South Africa to Offer Practical CRM Instruction

25y Steven Liversedge

University of South Africa to Offer Practical CRM ...

The University of South Africa has partnered with FrontRange Solutions to introduce students to the discipline of CRM. Read More...

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