Maintaining growth and building profitability have become the top focus of CEOs at North American technology companies, according to a survey by Deloi...
View articleThe Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writ...
View articleMost start-ups have at least one thing in common -- the need to acquire new customers. Can you, like zipRealty.com, add more than a thousand registere...
View articleDespite its recent price hike, AOL is not likely to have to weather a storm. So is there no hope? Is the U.S. Web doomed to become an AOL lake? Well, ...
View articleUnlike on the Internet, where banner advertising commands the lion's share of marketers' energy and budgets, advertising on wireless platforms will ne...
View articleIf you honestly think that your workplace couldn't survive without you, you're nuts. Unless it says "Owner" on your business card, you're expendable. ...
View articleCall it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and Diameter found seven travel sites among the top ...
View articleAvenue A reduces staff, says new product is still on track; Wheelhouse lands clients; Unicast partners with Zengine. Read More...
View articleWhen you think of the Internet as being just another way to print, or another way to broadcast, or another way to run a store and market to people, yo...
View articleA new campaign aims to drive attention from the breakfast table to the Web -- and ultimately, to the silver screen. Read More...
View articleBut banners and e-mail marketing will become lessimportant in the marketing mix, according to the Yankee Group. Read More...
View articleThat dastardly U.S. economy has struck again. The economic slowdown is now being blamed for slower growth in the worldwide database management systems...
View articleHuge numbers of U.S. corporate users are using their cellular phones forvoice communications, not data transmission, Meta Group reports. Read More...
View articleOn the heels of March's middleware ad campaign, Big Blue aims to focus on the people behind its business. Read More...
View articleOften, our ignorance of market demand does little to dampen our conviction that "if we build it, they will come." But do people really want a new mous...
View articleThe licensee unit of Priceline.com signs another co-marketing promotional deal, this time with SmartMoney.com. Read More...
View articleMany of us in the marketing world continue to think that one-dimensional attempts to reach customers via a single medium -- online, print, TV, email -...
View articleOne day, after watching hours of digital cable, Eric gradually saw the light... He'd uncovered some interesting issues at the convergence point of dig...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleAn advertising effort, designed by Mad Dogs & Englishmen, aims to convince wannabe writers to submit work to AOL Time Warner's publishing division...
View articleOnline music is heading out of the courts and into the market. Finally. The bad news: For now, the labels hold all the cards. The good news: The searc...
View articleThe quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...
View articleLike just about everything else related to the Internet, the pace of the growth in the online retailing sector has slowed, but U.S. online retail sale...
View articleThe Atlanta-based incentivized surfing play finds a buyer. Read More...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleThe more consumers use online banking to handle their banking tasks, the more satisfied they are with their bank, according to a study by Gomez, Inc. ...
View articleAndrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what ca...
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