There are data and research out there somewhere that could help us learn more about what does or does not constitute success in advertising campaigns....
View articleThe vodka giant taps Spike Lee and others for an online site that hopes to hook Web surfers into the brand's essence. Read More...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With a...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleWe never completely rewrite and republish our sites. Changes are gradual, and the site evolves. This results in old copy conflicting with updated chan...
View articleThe Alley-based ad network inks a deal with iBEAM tapping DART to handle spot insertion. Read More...
View articleMindArrow makes acquisition; Unicast expands publishers; ValueClick co-registration sets records. Read More...
View articleNBC will support the company's TV-to-Web linking ad software. Read More...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View articleThe market for online gaming through PCs, consoles and iTV in the United States and Europe will be worth $174 million in 2001, and will grow to $5.6 b...
View articleAfter the irrational exuberance that contributed to today's dot-com deadpool, online marketers must mature in planning and spending their marketing do...
View articleOnce I had a Web site, made it run, made it race against time. Once I had a Web site, now it's done -- brother, can you spare a dime? Read More...
View articleThe Cape Information Technology Initiative (CITI) announced the Unysen Bandwidth Barn to the media end last week, a private/public sector partnership ...
View articleOn the heels of its Xeon launch, the chipmaker hopes to safeguard market share in the workstation segment with a new advertising effort. Read More...
View articleCBS MarketWatch taps NetCreations; Digitas wins Williams-Sonoma; Sheraton turns to MessageMedia. Read More...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleThe i-shop will have a new home in the Alley, following a restructuring under McCann-Erickson's MRM Worldwide division. Read More...
View articleCompanies in the B2B market are missing basic customer service capabilities that candrastically improve online customer relationships and build trust,...
View articleThere are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just...
View articleThe firm adds e-mail delivery to the list of functions it's conceding to competitors, as 24/7 Media regroups around Connect and its list management bu...
View articleIf no one pays attention to marketing anymore, and so marketing supply and demand are in disequilibrium; and if instead there is demand for people wit...
View articleRemember the "browser wars" ofthe mid-1990s? Well, they're back, but the good news is the "little people" do have a dog in the fight. Read More...
View articleWireless technology has come a long way, but filtering technology hasn't. A brave new wireless world can't be bound by PC paradigms. Read More...
View articleCampaign marks completion of product enhancement, draws user attention to powerful new features of Lycos Search. Read More...
View articleAs technology life cycles shorten and the pace of innovation explodes, customers will expect the quality of service to be continually upgraded; they w...
View articleSometimes media people are asked to help advertisers develop the proper offer to elicit a response from email marketing. If the client's value proposi...
View articleDomain name registrar eyes global market of 15 million trademarks, starts two-month registration period for .biz domain on May 21, 2001. Read More...
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