In a deal with New York-based Web media firm Alloy, the publisher of ELLE aims to use an Internet campaign to build buzz for a new teen magazine. Read...
View articleThere are five e-tailing success factors. They are simple, but critical. Yet they are neglected and mismanaged, which explains why only 5 percent of e...
View articleContinuing the sector's global expansion, the two new partners aim to gain access to each other's markets. Read More...
View articleTom thinks we need to unlearn the way we measure traditional advertising. Then we can take full advantage of Web technologies that measure what matter...
View articleNo matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site us...
View articleWhat do the Lesson of Crazy Bob and Moore's Law have in common? According to Dana, a lot more than we realize. Read More...
View articleKey-driver analysis is a powerful way to derive business value from customer-satisfaction data. And Michael's tips for successfully doing so will help...
View articleJewelry retailer ICE.com is an old pro at email marketing. It had built up a database of more than 700,000 names and was sending out thousands of mess...
View articleAlthough business these days is measured mostly by the bottom line, Anne suggests there are two very valuable lessons to be learned by bumping your bo...
View articleWhy do venture capitalists require that a significant percentage of financing be allocated to implementing a strategic public relations campaign? Beca...
View articleLess than 60 percent of the households in the United States have Internet access, but already the CEO of Forrester Research is predicting the death of...
View articleNetcentives tweaks upper ranks; Dole Foods launches Web loyalty program; Silverpop debuts rich media e-mail offering. Read More...
View articleRecalling DoubleClick's Abacus acquisition, Los Angeles' L90 aims to represent both online and offline direct marketing lists. Read More...
View articleThe auction site, in a match made in collectible heaven,will be a sponsor onthe PBS TV program "Antiques Roadshow." Read More...
View articleBut consumers have to be marketed to properly -- and that's not happening, because e-tailers don't understand their buyers. Read More...
View articleThe major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...
View articleCustomer loyalty and satisfaction are on the rise in the IT market, according to NFO Prognostics, and this is good news for companies on the receiving...
View articleWhat do all of the good, effective coworkers you know have in common? Peter developed his own list. It's by no means scientific, but see if you agree....
View articleEvery once in a while, we wake up and find that someone won a huge market while we were sleeping. According to Dana, so it is today with Moreover. Rea...
View articleIn times such as these, we all need to work harder to build an Internet that people want to use, an Internet that provides a consistently good user ex...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...
View articleWhile not admit any wrongdoing, Juno agreed to change the way its ad campaign is represented and said it would reimburse certain former subscribers fo...
View articleBanner bashing is hip. But are banner ads a flawed configuration, or is it the messaging that's flawed? Here are some simple yet effective suggestions...
View articleThe software maker said it is teaming with thenumber one transportation company in a marketing effort. At the same time MS announced it hadcut a deal ...
View articleIs the online medium a direct-response vehicle? Or is it really a way to engage consumers, leading to branding? Jim thinks the medium can be both and ...
View articleHeavy restructuring has helped the ad network reduce its losses; more cuts could be on the way, execs say. Read More...
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