The Internet gravy train has come to a screeching halt. Companies have collapsed. Stock portfolios once measured in the millions are now measured in t...
View articleThe consumer goods giant will get special links, co-branded content, and help in Web-based CRM and marketing promotions. Read More...
View articleDelirium Corporation and CyberTouch (Asia) Pte. Ltd. have merged to form what company officials claim to be one of the largest e-business solutions fi...
View articleWeb surfers are more likely to give up information and buy from sites that offer customized user experiences, according to the findings. Read More...
View articleThe deal enhances the Web loyalty firm's offline footprint with broadened marketing and point-redemption opportunities. Read More...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleAOL will use Cisco's flagship 12400 Internet routers to double thecapacity and coverage of its AOL Transit Data Network. Read More...
View articleMany online B2C operations came under fire and then went under, period, for extravagant spending on marketing. But while B2C spending was overblown an...
View articleIt's good news for e-mail marketers and list brokers -- but if reports are correct, it also hints at a decline in Web media income. Read More...
View articleRadioShack.com, MLB in online merchandise promotion; Subaru debuts pro rally racing site; streaming audio usage up. Read More...
View articleHow does traffic arrive at your site? Which users make up that traffic? How do users interact with your site? And what are the results of their visits...
View articleContinuing to leverage its vast array of media assets as currency, AOL Time Warner will offer online, online and TV inventory in return for Cisco's ne...
View articleIt's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classificatio...
View articleHeidi has been a tireless chronicler of email marketing as it's practiced by companies large and small. Today she's stepping back from the front lines...
View articleThe move comes as the latest move by Microsoft's Web portal to beef up its rich media efforts. Read More...
View articleThe banner isn't dead. According to Dana, it's just resting or pining for the fjords. Read More...
View articleThe use of XML, a language designed especially for Web documents, is on the upswing, nearly doubling in the last six months, according to research by ...
View articleA Web designer looks back at sites designed for high-tech clients, lamenting excesses of the IPO craze. Now that it's over, the persistent programmers...
View articleThe new airline-backed travel site will use messaging technology to updatetargeted banner ads on the fly. Read More...
View articleDo you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. Read More...
View articleExecutives at the e-mail marketer said clients' pull-back, and increased demand for performance-based deals, muddy its outlook. Read More...
View articleOne of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter. Here’s how to get t...
View articleAs the domestic ad market continues to lag, U.S. industry layers are stepping up efforts to move abroad. Read More...
View articleThe dairy goods giant aims to promote its goods through the Alley-based Web publisher, continuing a trend by retail and CPG companies to avoid banners...
View articleAOL to promote "West Wing"; NestleUSA and Allrecipes.com team; Amicada lands Fuel NA. Read More...
View articleThe firm makes good on a promise to wean itself off of media revenues, as interactive agency Exile on Seventh will take over its practice. Read More...
View articleWhen you start putting a pricetag on something that you formerly gave away (and that is supported by advertising), whether it's online or offline, Dan...
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