Responsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View articleMicrosoft's case against free software systems has been building for some time now. And, according to Dana, if you don't think this issue can be lost,...
View articleWhat's a high-risk moment? The point within the customer experience when a decision is made, and that decision can make or break your offer. At times ...
View articleAOL nabs in-store deals and inclusion in the computer retailer's offline advertising through the alliance. Read More...
View articleThe tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...
View articleThe shift from dotcom advertisers to traditional advertisers in the online advertising industry reached a significant milestone recently. As the trend...
View articleThe Internet may be a big headache for the music industry, but it's a major boon for independent musicians. Why? Because there are so many revolutiona...
View articleDespite what many information architects believe, good navigation schemes have little to do with prospects' recall ability. Instead, what's at work is...
View articleIn search of sure-fire marketing rules? Then this article isn't for you. Some marketing gurus claim they've nailed down "rules" guaranteeing success i...
View articleFollowing last week's sale of Sabela, 24/7 Media finds a buyer for its AwardTrack loyalty ASP. Read More...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleRemember Maslow's Hierarchy of Needs from psychology class? Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your em...
View articleIt's the second Yahoo! deal to cede exclusive ad rights to the frontpage, but with sound, animation and "takeover" aspects, the effort is afirst. Read...
View articleWant to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales ...
View articleWhat do you know about affiliate marketing? According to Shawn, all you ever really need to know about how to manage a program you can learn as an aff...
View articleAgencies -- traditional or interactive -- build brands. Brands that succeed have marketing strategies that weave together online and offline efforts, ...
View articleFlush with new cash, the online sweepstakes ASP said it's partingways with its Alley-based incubator. Read More...
View articleYour campaign might LOOK strong enough to pull in scads of prospects and turn them into paying customers. But is it really? Maybe it's time to suss ou...
View articleBusinesses have one big advantage over organisms in an evolutionary scenario -- they can both learn from experience and acquire new traits over time. ...
View articleMistakes were made. But they're fixable, says the outspoken industryvet and IAB vice chair. Read More...
View articleThe online seller and buyer's marketplace has launched a servicethat allows its sellers to advertise their items in a dedicated section ofseveral news...
View articleThe acquisition of Zooba.com will beef up the media giant's bookclub marketing efforts. Read More...
View articleDana doesn't much care for the so-called "ethics cops" on the Internet beat. But when kids are being victimized online, maybe it's time to do somethin...
View articleDana has but one question for the fast talkers who burned millions of people for billions of dollars in the last year (himself included). How many peo...
View articleBroad branding refers to a 360-degree view -- a total branding plan that should aim to secure links between media channels, promoting positive synergy...
View articleConsumer packaged goods firms are shying away from spending money onportal ads, in favor of the targeted audiences offered by special-interestsites. R...
View articlePets.com: Gone to the big kennel in the sky. Priceline.com: Hung out to dry. The list goes on. Don't want your name on it? Then embrace CRM. Companies...
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