Recently appointed CEO Formant's new broom sweeps clean, as the Web shop taps new talent, rejiggers its operations and says it doesn't want to be cons...
View articlePerhaps the biggest fallacy about the Web has been that it can do everything. It can't. If you want to successfully market your company, you need to b...
View articleHere's an innovative marketing technique for you: Put together a seminar series based on your company's resources and talents. It's an effective way t...
View articleOnline purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-St...
View articleIt's easy to get caught up in the hype. If you're a new company in a new industry in a new medium, the hype can seem your justification for being. But...
View articleYahoo! Flying fowl, thundering trucks, wobbling windows... Wondrous wonder of wonders, what's with the Web? Read More...
View articleAs Web advertising becomes more intrusive with larger ads, pop-ups, DHTML executions, and expandable ads, many users resort to ad-blocking software. W...
View articleAre you a victim of the search gap? According to Danny, you could easily become one if you haven't been considering what happens to your visitors afte...
View articleOutpost.com brings back the spokes-rodent to promote its ground shippinginitiative and help observe its sixth birthday. Read More...
View articleRed Sky Interactive joins Razorfish in management shakeups. Read More...
View articleWe know that one of the keys to marketing to women is connecting them to one another -- like putting together a 1,000-piece puzzle. It may seem imposs...
View articleTo date, online media has tried to replicate the structure and processes of the major dailies. The harsh reality is however, that many publishers more...
View articleThe Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...
View articleHow do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...
View articleWireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleDoes your product or service fit your prospect's needs? Has the prospect committed to making a purchase within a reasonable time frame? Has the prospe...
View articleMaybe it was all the bad publicity surrounding poor customer service, or maybe it's a step toward profitability. But whatever the reason, eMarketer fo...
View articleStreaming audio is a great ad vehicle, but sellers don't know how to package it and agencies don't know who's buying it. Jim has suggestions on positi...
View articleFreeRide is taking the summer off to rethink its business model, while other players in Web loyalty also try to contend with the sector's difficulties...
View articleRich Site Summary is becoming a central technology for syndicating content. So Dana asks, "Why not syndicate newsletters in the same way?" Read More...
View articleIf the mantra of offline business is "Location, location, location," the mantra of the advertising-supported content site needs to be "Efficiency, eff...
View articleAs the retail marketer beefs up its Web offerings, it's facing new competition from hungry dot-com competitors. Read More...
View articleStrong growth in server sales in Japan and Europe boosted the worldwide server industry 17.6 percent in the first quarter of 2001, according to prelim...
View articleThe worldwide market for Web hosting remains huge, especially when you consider that most companies do not have a Web site or are not properly equippe...
View articleMarketers should consider e-commerce abandonment rates when weighing an ad campaign's effectiveness, according to a new study. Read More...
View articleThe number of Canadian small businesses connecting to the Internet seems to have leveled off, a survey by SES Research found, but online businesses ar...
View articleResponsys gets funding; Dell taps Viewpoint; Warp 9 debuts e-mail package. Read More...
View article