IT Spending Expected to Rebound
Audience

IT Spending Expected to Rebound

25y Michael Pastore

IT Spending Expected to Rebound

The vicious circle that has caused the U.S. economy and technology spending to stumble will not spiral out of control, but rather conditions should im...

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iVillage Strikes Promotional Deal with Coca Cola's Dasani
Media

iVillage Strikes Promotional Deal with Coca Cola's Dasani

25y Christopher Saunders

iVillage Strikes Promotional Deal with Coca Cola's...

The women-oriented Web site continues its efforts to attract offline advertisers, as some in the industry are questioning whether community-oriented b...

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U.S. Subscribers to Online Services Fall in Q1
Audience

U.S. Subscribers to Online Services Fall in Q1

25y Michael Pastore

U.S. Subscribers to Online Services Fall in Q1

The overall number of U.S. customers subscribing to online services has declined, according to TR's Online Census, which blames failed free ISPs for t...

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Web Increases Role in Auto Buying
Audience

Web Increases Role in Auto Buying

25y Michael Pastore

Web Increases Role in Auto Buying

More than 60 percent of recent auto buyers and leasers would use the Web to make the auto purchase or get a dealer referral, according to a survey by ...

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Webvan Done Gone
Media

Webvan Done Gone

25y Dana Blankenhorn

Webvan Done Gone

Webvan didn't have to fail, given the big market for food delivery, one that the Internet makes easier than ever to reach. Dana suggests that Webvan s...

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Correlating Web-User Data
Marketing

Correlating Web-User Data

25y Cliff Allen

Correlating Web-User Data

The statistical term "correlation" has found its way into popular business language. Often, though, no measurement of correlation has actually taken p...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Christopher Saunders

IAR Bits and Bytes

SkyGo Opens NYC Office; K2 and WebCriteria Ink Deal; Creative BubblePops Out of iXL. Read More...

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Winfirst Chooses Canal+ as iTV Software Provider
Media

Winfirst Chooses Canal+ as iTV Software Provider

25y Jeremy Lockhorn

Winfirst Chooses Canal+ as iTV Software Provider

Canal+ sneaks its interactive television tendrils into the U.S. bylending its software to Winfirst. Read More...

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Evolution of Instant Messaging Increases Stakes for Microsoft, AOL
Marketing

Evolution of Instant Messaging Increases Stakes for Microsoft, AOL

25y rumo

Evolution of Instant Messaging Increases Stakes fo...

The number of instant messaging users worldwide will reach 180 million by 2004, according to Gartner Group, but as IM evolves from a basic communicati...

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Advertising After the Dot-Com Debacle
Media

Advertising After the Dot-Com Debacle

25y Tom Simmons

Advertising After the Dot-Com Debacle

Before the recent dot-com disaster, advertising went to one extreme, and now it's headed back. How far will it go, and what should your company do abo...

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Advertising, Promotion, or Commerce?
Media

Advertising, Promotion, or Commerce?

25y Nancy Whiteman

Advertising, Promotion, or Commerce?

With wireless, the difference between advertising and commerce is not always clear. To be sure, we've seen some of this blurring on the Web. But given...

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Pump Up the Volume With Copy That Sells
Email

Pump Up the Volume With Copy That Sells

25y Kim MacPherson

Pump Up the Volume With Copy That Sells

What’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...

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E-Mail Drops the Ball as a Customer Service Tool
Audience

E-Mail Drops the Ball as a Customer Service Tool

25y Michael Pastore

E-Mail Drops the Ball as a Customer Service Tool

Poor e-mail customer service is driving up the costs of customer service for companies and is alienating customers, according to research by Jupiter. ...

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Bankruptcy Sends HookMedia Reeling
Media

Bankruptcy Sends HookMedia Reeling

25y Christopher Saunders

Bankruptcy Sends HookMedia Reeling

The Boston Internet media planner has petitioned for Ch. 11 bankruptcy protection to buy time for recently negotiated sale of some of its assets, acco...

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DoubleClick Gets "Radical" Rich Media Partner
Media

DoubleClick Gets "Radical" Rich Media Partner

25y Christopher Saunders

DoubleClick Gets "Radical" Rich Media Partner

On the heels of its FloNetwork acquisition, the industry giant taps e-mail firm RadicalMail. Read More...

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Why Traditional Agencies Struggle With the Internet
Marketing

Why Traditional Agencies Struggle With the Internet

25y Kate Eberhardt

Why Traditional Agencies Struggle With the Interne...

An interactive shop does pretty much what a traditional agency does, right? Hardly. The Internet is a special animal. So what is it about it that make...

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Sun Offers to Clean Up IBM Mess
Media

Sun Offers to Clean Up IBM Mess

25y Enid Burns

Sun Offers to Clean Up IBM Mess

Sun is helping the City of San Francisco clean up its sidewalks after rival IBM spray painted them as part of an advertising campaign. Read More...

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The Buzz on C-Commerce
Marketing

The Buzz on C-Commerce

25y Philip Say

The Buzz on C-Commerce

Have you heard the latest buzz to hit the B2B airwaves? Well, Philip has, and it's all about a brave new term called "collaborative commerce," better ...

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Avesair Debuts Ad Offering for Wireless Carriers
Media

Avesair Debuts Ad Offering for Wireless Carriers

25y Christopher Saunders

Avesair Debuts Ad Offering for Wireless Carriers

The mobile technology firm took the wraps off its MATCH product, designed to help carriers squeeze more revenue from their subscriber bases. Read More...

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KISS Your Customers If You Want Them Back
Analytics

KISS Your Customers If You Want Them Back

25y Bryan Eisenberg

KISS Your Customers If You Want Them Back

Programmers dream of elegant code. To them, simple is elegant. That's true of the language the rest of us use: The best writing is often the simplest....

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Online Health Consumers More Proactive About Healthcare
Audience

Online Health Consumers More Proactive About Healthcare

25y Michael Pastore

Online Health Consumers More Proactive About Healt...

Those who use the Internet frequently for health-related purposes are two to three times more likely than infrequent users to take action that affects...

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Pest Busters
Marketing

Pest Busters

25y Matthew G. Nelson

Pest Busters

Do those killer mosquitoes, gnats, no-see-ums, and nasty black flies still find that tender chunk of precious flesh you forgot to cover? Well, some hi...

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Getting That Offline Money
Media

Getting That Offline Money

25y Dana Blankenhorn

Getting That Offline Money

Competing for offline money isn't going to be any picnic for online media. But find out why Dana believes Unicast is the exception. Read More...

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Tribal DDB Nabs Mickey D's Business
Media

Tribal DDB Nabs Mickey D's Business

25y Christopher Saunders

Tribal DDB Nabs Mickey D's Business

The world's largest fast food company names an interactive agency of record, in an effort to consolidate its Web marketing work. Read More...

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Clues for Successful Email Newsletters
Media

Clues for Successful Email Newsletters

25y Dana Blankenhorn

Clues for Successful Email Newsletters

If you run an email newsletter, you may have noticed there's a lot of new competition. Luckily, Dana clues us in on how to avoid two disturbing trends...

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Information Wants to Be Free?
Email

Information Wants to Be Free?

25y Alex Sirota

Information Wants to Be Free?

"Information wants to be free." Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Sometimes t...

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Home Broadband Networks Could Lift Telecom Market
Data insights

Home Broadband Networks Could Lift Telecom Market

25y Michael Pastore

Home Broadband Networks Could Lift Telecom Market

Of the 30 million U.S. households predicted to have broadband service by 2004, 17 million will have a home network, according to Parks Associates. But...

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