While Internet usage has grown steadily among financial professionals, significant barriers to a truly electronic corporate finance environment still ...
View articleWhich of you is a few beans short of a combination plate? Beware: Dana plays game show host, with portals and search engines as the players. So who wi...
View articleOnline shopping moved very little from February to March, from $3.4 billion to $3.5 billion, while the number of online shoppers remained even, accord...
View articleGet customer, process customer, lose customer. Repeat. It's a vicious (and unprofitable) circle. Break out of it and into another: Get customer, pleas...
View articleSupporters of "enhanced" TV advertising say it's delivering on the promises that banner advertising's supporters once made. Read More...
View articleGuerrilla marketing got the better of IBM when Chicago policediscovered the company was behind a wave of sidewalk graffiti. Read More...
View articleThe weapon of choice for Bush-era Web regulation is the Federal Trade Commission. But if we think consumer advocates are happy-happy, Dana says it's t...
View articleRevenues slip slightly at the Boston interactive agency, but management says it's weathering the storm better than competitors. Read More...
View articleNearly half of the U.S. adult population has made a purchase online, taking e-commerce from a dot-com novelty to the mainstream, according to a survey...
View articleLook before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one of...
View articleToo few e-commerce sites emphasize benefits in product descriptions. Yet the complex personal, psychological, and social factors that determine how co...
View articleIn these tough times, Internet advertising has gotten a bad rap. But let's not throw the baby out with the bath water. Here are some hard-learned less...
View articleAn intelligent "buddy" will answer questions about the band and its new album, in a new way to promote upcoming releases. Read More...
View articleBy focusing on creating brand-centric "experiences" and "communities," CPG manufacturers might be over-spending on Web work -- and missing the boat en...
View articleThe quest for quotable industry averages on the Internet is a more desperate pursuit than it is for most other businesses. Jim tells you why and revie...
View articleDespite the tough economic times, don't have a cow, man. Now's the time to stand apart from the herd and deliver outstanding service. Read More...
View articleThe Seattle-based Web marketing services firm says its new software unit provides agency-friendly tools that the big boys of online advertising lack. ...
View articleAdvertising is frequently interruption-based, posing a serious usability flaw. Advertisers must consider that usability is essential to campaign succe...
View articleIf your site is not a part of the selling solution, you have a big problem. You certainly won't be making it into the history books. In fact, you'll b...
View articleThe group says media sellers are focusing on non-banner advertising -- to the industry's benefit. Read More...
View articleJust because usability guru Jakob Nielsen once said it's so doesn't make it gospel. Want to make your site copy effective? Write it to meet the needs ...
View articleWho's Dan Bricklin, and how will he find Blogger's true potential? According to Dana, if there's a Clue to be gained in this business, Dan's the man w...
View articleBuilding a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...
View articleYahoo! feels the new site, loaded with extra streaming and audioofferings, will attract legions of viewers, and advertisers along the way. Read More...
View articleBlockbuster and Best Buy launch online promotions; Ant Farm Interactive teams with Avesair; and Wink signs Thane. Read More...
View articleDon't tell online travel consumers that the economy is slowing. Consumers are going online to find the best travel prices, and according to Jupiter Me...
View articleIn the mobile world, the line between phones and PDAs is starting to blur. Find out why the Sendo Z100 Smartphone, code-named "Stinger," is the next-g...
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