How do you know when a rich media campaign makes sense? Tig gives you the pros and cons, along with a formula for determining the viability of your ri...
View articleHigh CPM, animated ads that briefly dance across a full Web page are catching on -- but as they propagate, there's danger of a downside. Read More...
View articleLet's face it, we're in a business that has thrived by capitalizing on people's inadequacy and self-doubt. But now, we capitalize more and more on peo...
View articleDid you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year'...
View articleA Nielsen usability study finds that PR sections lack facts, information, and points of contact for journalists. Read Len's recommendations on how to ...
View articleRevenues plunged at L90, while ValueClick beat the Street -- as CPM-based deals continue to feel pressure in the weak ad market. Read More...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleThe week that was in the Australian Internet industry - virtual communities searching for a merger partner, how to sell $200,000 worth of Chilli, the ...
View articleSome clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable con...
View articleIn addition to $100 million worth of media on MSN that Qwest gets through the agreement, MSN stands to benefit from new customer segments and strength...
View articleConsumer groups will meet before a Senate meeting Thursday to conduct an audio conference on spamming. Read More...
View articleYou've got scads of names in your database. Multiple newsletters that promote your brand and products. Proven success in sending out offers to your ma...
View articleBanners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can...
View articleAs further evidence that software and the Web are converging, the SIIA found that more than one-third of the independent software vendors surveyed who...
View articleDespite the proliferation of Web sites, many don't work well enough to drive e-business success. Why so many breakdowns on the information superhighwa...
View articleJapanese politics are seldom relevant to what we cover here. But, according to Dana, some interesting changes are happening in Japan that may just be ...
View articleA lawsuit alleges that the e-mail marketer never paid up, while its planned acquisition by a third party failed to materialized. Read More...
View articleThe second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how...
View articleIf grocers can raise customer awareness of online grocery shopping and drive consumer adoption, Datamonitor found the online grocery sector can reach ...
View articleThe sudden rush to register domain names for new businesses or to protect existing trademarks has come to a screeching halt, according to a report by ...
View articleMany small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A ...
View articleThe studio iswagering that online goodies like a branded Internet Explorer will put the film's DVD release on consumers' radars during the upcoming ho...
View articleNever drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...
View articleThe Interactive Advertising Bureau Rich Media Task Force will be setting industry-wide standards, but it's excluding rich media technology companies f...
View articleThe fall of the dot-coms isn't so much an indication of the inability of the Internet to be a viable sales or communications medium -- it's an indicat...
View articleWho in their right mind would spend all the time and money on an SEO campaign only to see it fail? Well, if self-sabotage is your game, Heather and Ji...
View articleDespite some high-profile problems at fixed wireless providers such as Winstar and Teligent, research by The Strategis Group found enormous potential ...
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