A search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...
View articleThe market for multi-hospitality unit broadband hardware and services will resume robust growth next year and surge from $59 million in 2000 to $679 m...
View articleiM Networks and Lightningcast team up to integrate ad-insertion technologyfor both terrestrial and Internet-only radio stations, seeking to address so...
View articleAlthough it's fashionable to talk about the dot-com failures, let's instead look at what separates the successful dot-coms from the rest. Here are som...
View articleDespite the Internet reaching a critical mass of use among U.S. consumers, the bank branch remains the core of financial services, according to resear...
View articleIf you want to win a Pulitzer, you work at The New York Times. If you want to win an Oscar, you work for a major American movie studio. But Dana's que...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleEBay adds an affiliate program provider; 24/7 Media gets new site to rep; and AskJeeves and L90 team. Read More...
View articleUpdate: The cable broadband provider said it will focus on its core broadband franchise and will look to sell or restructure any media operations that...
View articleWhat distinguishing factors should media buyers take into consideration when putting together a media buy? Price and service alone? Or do quality cons...
View articleAmericans who use the Internet are most fearful of Social Security and credit card numbers being stolen by criminals, according to a survey by Harris ...
View articleJust when you thought there was nothing new under the online sun, Dana suggests you turn your gaze toward Louisville, KY. What will you see? Maybe an ...
View articleWhy all the mobile-commerce and wireless-advertising initiatives if wireless is so limited? Because for businesses that rely on time- or location-sens...
View articleIn the end, all that matters to customers is which products benefit them most. But different prospects consider different features and benefits to be ...
View articleUPDATE: A former Time Warner exec with media and entertainment experience is pickedto be both chairman and chief executive at the bellwether Internet ...
View articleWhere's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Read ...
View articleIn its fifth draft, your article is pretty near perfect. Then the company president puts the kibosh on it. You work nonstop on a piece for an hour. Th...
View articleThe re-branding effort supports a new corporate identity for the IT educationsolutions provider. Read More...
View articleEven the best content isn't so great if it's not widely disseminated and read. While Susan admires Emily Dickinson, she recommends ditching Emily's di...
View articleTroubled ad network scores a major contract to provide broadband managementto a Verizon video-on-demand unit. Read More...
View articleTickets.com and Visa USA ally; Helene Curtis and MSN expand their relationship; and Touchpoint snags new funding. Read More...
View articleOnce you've lost a customer on your Web site, you've lost that customer for good. Avoid this by testing for usability. Here's a Usability Checklist to...
View articleJames Earl Jones records PSAs promoting online privacy awareness in acampaign for TRUSTe. Read More...
View articleSuperPages.com signs partner deals that allow its advertisers to create andtarget banner and coupon campaigns. Read More...
View articleSure you appreciate the pothole-free roads, the prominently displayed signs, and the smooth and straight highways of the Land of Usability. But are yo...
View articleLook no further than middleware for the next system innovation to reshape business. It may seem like the stuff of techie dreams, but you need to under...
View articleIf content wants to remain king, someone has to find a more efficient way to move it around the Net and among the growing number of devices. According...
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