Sometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleDo you panic every time you get a mysterious attachment in your email inbox? Well, the next time you receive an .xls, .tga, or .mp3 attachment, stay c...
View articleCheckM8 said it has introduced a new online advertising technology on Israeli business news Web site The Marker. Read More...
View articleThere's always more involved than meets the eye when planning a successful affiliate program. But by incorporating George's guidelines into the scheme...
View articleAre you wondering why Madison Avenue hasn't rushed in yet to grab the ad-business bargains left by the dot-bomb? Dana says we have to speak their lang...
View articleUntil we get seriously cracking and find a new long-term energy solution, Dana says forget any free burrito deliveries.We've got a big problem. Read M...
View articleAs the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email ...
View articleThe Internet consultant outlines its immediate course of action regarding its Chapter 11 filing. Also, details on recent transactions. Read More...
View articleThe online giant submits to the Better Business Bureau's inquiries onits privacy claims. Read More...
View articleThese days the Web is a constant ebb and flow of aggregators. But according to Forrester, the new class of intermediaries -- the e-commerce brokers --...
View articleThe measurability of online advertising has affected how advertisers regard their offline efforts. If offline advertising results could be tracked mor...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View articleTig explains the various analyses agencies perform to optimize a campaign based on the different tiers of data collected. Switching creative and media...
View articleLayoffs, cutbacks, downsizing. A cause for doom and gloom? Maybe not. Sometimes leaner is meaner and less is more. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleThe Internet's promise of increased speed and efficiency is redefining expectations and strategies in the recruiting market, according to a report by ...
View articleA federal judge declined NetZero's motion to extend a restraining order leveled at Juno in January. Read More...
View articleThe New York-based online ad firm issues 100 pink slips, closesunspecified offices, and installs a new COO. Read More...
View articleForget customer acquisition -- retention-based advertising is relatively simple to implement. Segment your ad campaigns into groups of existing versus...
View articleEven as the fall of the lumbering Web behemoths sends tremors through the Internet world, agile small businesses thrive in the jungle undergrowth. As ...
View articleWhat parallels could possibly exist between a hiking trip in the Montana Rockies and online selling today? Open your eyes, Anne says, and you'll see. ...
View articleThe ad giant beats the Street, but warns about the future -- amidwaning income from its important technology unit. Read More...
View articleLooking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...
View articleUnilever is on board, and the rich media advertising startup says ithas several more clients on the way now that it's finding outlets for itsads. Read...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleA former CTO will oversee one of the first rich media ad players asit tries to limit its exposure to the turbulent Web ad market. Read More...
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