Companies will spend between $5 million and $23 million to integrate into online markets, according to Forrester Research, which means e-marketplaces ...
View articleThe trouble-stricken Boston Internet consultancy cites no reason for Ben Levitan's departure. Read More...
View articleUPDATE: At a time when many Internet companies are in trouble, GE's NBC hasdecided to absorb its online media company. Read More...
View articleDon't hesitate to write copy that sells online, or your visitors will get confused. If they're just browsing, they can filter out the sales patter. If...
View articleScooters may be getting all the attention (and sales) these days, but there are other cool 21st-century transportation devices on the market (or just ...
View articleThe world hasn't all gone online yet. But Dana says there is one niche, a big niche, where we are taking over. Read More...
View articleMiramax Taps MSN; LWA Cashes Checks; Winstar Interactive Cuts Read More...
View articleOnline filing, tax software and visits to tax-related Web sites are all among the tools taxpayers use to make life a little easier leading up to April...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleTo sell, you must appeal to what motivates people. Use words that evoke, not words that baffle. In other words, translate features, which appeal to th...
View articleWomen are interested in using the Web to get product information -- and advertisers have to learn how to deliver, according to a survey by Millward Br...
View articleThe Internet's impact on at least one aspect of commercial life bears a remarkable resemblance to the telegraph's impact on the same: That earlier "re...
View articleConsumers who spend at least 30 hours per week online, and consumers who access the Internet on their PC while watching TV exhibit a greater interest ...
View articleFollowing GoTo.com and some of the ad networks, Ask Jeeves is aiming to roll out keyword-based inventory on affiliated publishers. Read More...
View articleAs the online media industry continues to suffer, the ad network's Beth-Ann Eason will join the New York-based magazine publisher. Read More...
View articleWeb marketers need to find new ways to serve customers when customers are away from their desktops. Web applications crossing over to phone applicatio...
View articleSmall companies without a marketing budget frequently have a family member or friend design their Web site. This means they may not realize the full p...
View articleThe most common source of campaign performance data is the publishing site. But agencies also like to use third-party banner servers, client-side repo...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
View articleVeriSign will plunk down an equity investment and agrees to promote eONE Global's SurePay products, to gain a sizable marketing channel of its own. Re...
View articleNot only is fraud widespread in affiliate marketing, it comes in all shapes and sizes, from pimply 13-year-olds to sophisticated crime rings. Luckily,...
View articleSo you lost your dot-com job. What to do now? Well, once you get tired of wringing your hands and the baristas won't float you any more half-caf caram...
View articleIn a few years, one-third of the online population will be in Asia-Pacific. If your company has a Web site but no global initiative, you'd better star...
View articleSeeking to build on the buzz behind the Miramax film, the character's creator will create daily SMS content for fans. Read More...
View articleThe effort is aimed at promoting the NBCi portal, and NBC's sitcom "Ed". Read More...
View articleAs some in the industry are using stopgap measures to battle disputes over impressions, the major industry groups are getting fired up to settle the p...
View articleWhile recent stories might lead many to suspect AOL is plotting to take over the world, Atlantans -- including Dana -- know what's what. Read More...
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