As email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
View articleFor market researchers who think in terms of the "average customer," there's a tool they must learn about. Segmentation is its name, and Michael shows...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleThe market's down. That doesn't mean you have to be. Just adhere to these 12 laws, and you'll become a model of sales citizenship. Read More...
View articleContinuing its "Job Good. Life Good." campaign, the Maynard, Mass.-based firm kicks off a new marketing effort. Read More...
View articleIt's a major win for the Alley-based Web shop, which will create a new identity for company and seek to brand the network's on-air programming. Read M...
View articleConsumers want simplicity, speed, and convenience. They come to your site to find information. Make life easy for them, and they'll thank you with the...
View articleNapter's best days may be behind it, but that doesn't spell the end for online music. According to Jupiter Media Metrix, better content delivery is dr...
View articleThe deal potentially enables Global Network to place ads from major traditional advertisers. Read More...
View articleMost Web sites look like index pages from the New York Stock Exchange. Soon, though, women will be making their mark, and the male-dominated view of c...
View articleHeidi's inbox was filled to overflowing this past week. Why did so many write in? To weigh in on a topic of central concern to email marketers: what e...
View articleWhat light could the old Mickey Rooney-Judy Garland film "Babes in Arms" possibly shed on the current state of e-commerce? According to Dana, everyone...
View articleConcrete counting down; CollegeClub.com debuts campaign; Engage takes Echo to Europe Read More...
View articleB2B Internet commerce in the Asia/Pacific region reached $96.8 billion in 2000, which was 22 percent of the worldwide total of $433.3 billion, accordi...
View articleThe privacy group is teaming with a commercial spam blocker to intensify monitoring of the licensees of its "trustmark" seal. Read More...
View articleThe pay-for-performance search provider continues to show that it's one of the healthier players in this tough market for online advertising. Read Mor...
View articleIt's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...
View articleThere was no Internet in Harper Lee's time, but her Atticus Finch knew some timeless truths. Take his advice. Stand in your customers' shoes, and take...
View articleSiegelgale Reduces Staff; Microsoft Settles with FTC; Forbes.com Taps Zebus Read More...
View articleSay it ain't so... Major League Baseball wants to charge for Webcasts of games. Bad call. Instead, it should let advertisers slip a sales pitch or two...
View articleDoing business on the Internet is harder than ever. And it's more crucial than ever to establish your brand. How to get there from here? Follow Jeffre...
View articleHow do you know your search engine optimization campaign is a winner? According to Newell, generate compelling and useful keywords and key phrases, an...
View articleAfter a downright rotten day, what's going to make you come back tomorrow and face doing your job all over again? If you have the answer, Dana says, y...
View articleHold on, folks, Peter has more war stories about bosses from Hell. These anecdotes should help you keep your sense of humor in the middle of this unce...
View articleBy 2003, online travel buying will generate $25.6 billion, according to Gomez, Inc., representing a fivefold increase since 1999. It also means that t...
View articleA new Nielsen//Netratings report lends some optimism to the year'soutlook for online advertising, as traditional advertisers bought moreimpressions th...
View articleAccording to the GSM Association, 15 billion SMS text messages were sent over GSM wireless networks during December 2000, and it appears messaging is ...
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