The network will hype its schedule to the "Dawson's Creek" set using viral marketing and thin apps. Read More...
View articleLocal area networks are increasingly going wireless, and not just at the office. Sales of wireless home networking gear helped the home network market...
View articleMore than just a destination for movie clips and trailers, FirstLook unveils a new business plan to keep up with changing demands in the online entert...
View articleRunning a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...
View articleHmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...
View articleHow can your company prepare for bad news if it doesn't even know what to expect? Well, with Neil's rainy-day hints, dealing with disaster just got ea...
View articleMedia buyers and sellers got together at Digitrends' Media Buyers Summit to continue the dialogue on how interactive media is bought, sold, and measur...
View articleThe Raleigh, N.C.-based firm says that while its new offering can't target ads to specific users, it's attracting traditional advertisers to the Web. ...
View articleHow is working in new digital media like running naked in the dark? You know what you're doing (or think you do), but not many others do. Bruno's here...
View articleThe ad agency group is giving more signs that it wants to change its relationships with its affiliated, troubled i-shops. Read More...
View articleWeb commerce was once expected to lead to disintermediation -- the classic "cutting out the middleman." But it hasn't been that simple. Still, there m...
View articleResidential DSL users are spending an average of 25 hours per week online, according to a feel-good study by DSL provider SBC Communications. But the ...
View articleWho is Amy Gahran? And what insights does Susan have to share from playing Little Grasshopper with the content master? Read More...
View articleDoubleClick officially launched its research unit, repackaging existing research products to appeal to agencies and traditional clients. Read More...
View articleUnless you're making money as a speculator, the cost of domain names is a bugaboo. Luckily, Dana proposes two viable solutions. Read More...
View articleWith or without a keyboard, high-octane coffee, or a full lexicon, there's more than one way to become a tighter writer. Read how others have honed th...
View articleAlthough demand for information technology workers is down 44 percent from 2000, one in every 14 workers U.S. workers is involved in IT, and one in ev...
View articleThe online loyalty and e-mail marketer says management changes and a new focus on financial services clients will pull it through the current rough pe...
View articleMobile commerce, or m-commerce, is not about buying books via your PDA or trading stocks with your WAP-enabled phone. What Philip concludes may surpri...
View articleYes, it is a small world... at least so far as email marketing's concerned. But significant differences still exist when we're talking about the wirel...
View articleWhile the ad rep firm is trimming operations, executives say it's now positioned to take advantage of traditional advertisers' increasing interest in ...
View article"Attention Kmart Shoppers!" -- the retail giant taps TBWA/Chiat/Day for the online component of a campaign to "revitalize" the store's image. Read Mor...
View articleYou don't need a B.A. or M.S. or Ph.D. to know that beyond the ABCs of running a site are the GTC and POA. Bryan spells it all out for you. Read More...
View articleThe Web is still in its Wild West phase. So as you log on to spin the ol' roulette wheel, there are a few things to always keep in mind. Read More...
View articleJust when Dana thinks every market research method has been found, he runs into someone like David Holtzman. Read More...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleEmail is cheap, ubiquitous, and dangerous enough to highlight the need for organizations to change the way they manage their marketing processes. Read...
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