What do you want to be when you grow up? According to Dana, it's a tough question, but the time has come in this dot-bomb economy to demand the truth ...
View articleWe in the Internet industry are master revisionists. Interactive business models have been around for a good 20-plus years, yet we're remarkably adept...
View articleThe outlook for online advertising is good for the long term despite the current dip. But isn't there something publishers can do to avoid ad clutter ...
View articleHow ya gonna keep 'em down on the ol' marketing farm after they've seen e-marketing's Paree? You ain't, despite the challenges. Read More...
View articleB2B Works and Be Free Sign Clients, MatchLogic Adds E-mail Addresses, UMGi Looks to Boost Adoption Read More...
View articleHow can search engines offer specialty search options without those options being ignored by users or considered clutter? According to Danny, all you ...
View articleGoTo.com, a leading performance-based search provider, expects to exceed projected first-quarter sales. Adam points out the uniqueness of its services...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleDid you know that 90 percent of today's thoughts were around yesterday? A lot of retread thoughts. Yet the keys to creativity are within all of us: th...
View articleAre your registration requirements getting you somewhere? Or are they discouraging potential customers from getting in the door? Read More...
View articleElectronic procurement reduces purchasing costs and time by more than 70 percent, according to a study by Aberdeen Group, so it should come as no surp...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleThe arbs, short for arbitrageurs, have arrived and are circling their next prey -- EarthLink. And Dana's come to a reluctant conclusion. Read More...
View articleAs if the most recent holiday season wasn't proof enough that offline brands are taking over the e-commerce world, a survey by Andersen found that e-t...
View articleTalk of a marchFIRST bankruptcy has been going on for a while, but has been heightened by the recent chain of events above and beyond yesterday's lay ...
View articleKnowing your customers doesn't have to mean data mining, focus groups, or complicated mathematical analyses. It can be as simple as observing their be...
View articleThe troubled ad network continues its effort to streamline and refocus by selling its site-side research business. Read More...
View articleMiller Lite and Sony Pictures are turning to design shops to create branded online games -- which some think could become the future of Internet adver...
View articleWhen working with online creative, there's a huge factor that differentiates a great idea executed well from one that is executed poorly: the technolo...
View articleIt's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: P...
View articleCRM is not a technology or a software solution. It is, foremost, a way of thinking that views traditional marketing techniques as a whole -- a unified...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNetValue and comScore will purchase assets of the metrics firm. Read More...
View articleExpert help on the Web isn't hard to find, it's just scattered in 10,000 places. Dana suggests how to look for it. Read More...
View articleThe market for Internet appliances is expected to grow more than 40 percent each year until 2005, according to Cahners In-Stat Group, but a change in ...
View articleWhile there is no magic recipe for creating a great marketing plan, Neil shares some tips on how to create a plan that pulls together all marketing di...
View articleWhat does Tupperware have to do with Web site content? Well, before you dismiss the T-ware event, Susan suggests considering its present-day incarnati...
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