In a second wave of cuts in as many months, the Boston Internet consulting firm cuts jobs to control costs in tough economic times. Read More...
View articleIt's the first time a music label will promote its artists through a strategicmarketing agreement with the African-American content portal. Read More...
View articleTig gets back to Media 101 basics and describes the different types of measurement data used to evaluate the performance of media buys: basic impressi...
View articleThere's a world of communications technology out there, often in places you might least expect. It may seem a chaotic world, but there's a message in ...
View articleWhile impression-based players are struggling with internal issues, the pay-for-placement search engine said it would exceed earlier revenue and earni...
View articleHere's one way to create a powerful email marketing program: Consolidate your databases and tie your referral program into that database. It's cost ef...
View articleWireless voice penetration in the top U.S. markets ranges from 36 to 48 percent, according to Telephia, Inc., meaning not only does an opportunity sti...
View articleFoundry will continue to supply AOL with networking equipment and will now advertise on a range of AOL properties. Read More...
View articleDana's solution to the bear market is really very simple: Turn off your TV, and get back to work. Read More...
View articleThe arrangement will combine e-mail delivery technology and creative services -- just like the bigger boys are doing. Read More...
View articleProfits versus privacy. Here's an analogy bound to ruffle some feathers: illegal drugs. The costs are so low, the potential returns so high, the compe...
View articleWhy not give your ads a database connectivity feature? You don't need a destination site. The technology offers interesting creative possibilities. Mo...
View articleThis month's "Rip. Mix. Burn." television campaign suggests features that aren't available on the new Mac OS, due out this weekend. Read More...
View articleAre cool technology and poor design killing the Web? Many of our readers don't think so, and they think Gerry doesn't understand branding. Here's Gerr...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleThe recent slowdown in the economy is not expected to stop the worldwide B2B Internet commerce market, which is on pace to total $8.5 trillion in 2005...
View articleThe thinning-down continues at the New York interactive consultancy Razorfish. Read More...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
View articleIn a few hours, the online marketing industry will learn whether cash-strapped 24/7 Media has managed to pull together enough capital to make it to th...
View articleA Ticketmaster-branded service will offer AOL users access to tickets to more than 350,000 events and 5,000 venues nationwide. Read More...
View articleEach ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleEveryone in the U.S. will get a free taco if a falling Mir hits Taco Bell's bull's-eye. Read More...
View articleThe United States is a technology economy. If the tech stocks can't come back, we're not getting out of this recession. So whose investment strategy a...
View articleGreenfield Online found that for 10 consecutive quarters, more than 60 percent of U.S. online consumers have made at least one purchase on the Web. Im...
View articleWhy aren't traditional advertisers enjoying the effectiveness and cost benefits of online ads? A lot has to do with their ad agencies. Clients need a ...
View articleCan you buy your way to the top of a search engine? Until the year 2000, it was almost inconceivable at any search engine other than GoTo.com. Now, it...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
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