As the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...
View articleThough not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byz...
View articleFor every copywriter, artist, projectmanager, or Web designer struggling to provide a clear, sane way of presenting information, "Information Anxiety ...
View articleWhat do people care about? Themselves (not your Web site). What do they want? Value (not flash). What can you do? In turn care enough about yourself t...
View article"Codernauts" aims to use humor and a really big buy to promote all of IBM's middleware software packages. Read More...
View articleReaders from all over the world responded to Debbie's column on email addiction. Here are their stories, some remedies, and Debbie's tips for dealing ...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleDana says the numbers are getting "serious like a heart attack" in Internet advertising. But luckily the American Association of Advertising Agencies ...
View articleThe low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...
View articleTraditional advertisers have used daypart buys for ages, purchasing media not just by vehicle but also by time of day. Jim makes the case for offering...
View articleHave you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...
View articleNancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleThe wireless Internet will be a lucrative medium for Web writers who excel at writing tight copy. Cultivate a tighter style by writing on a PDA. Or pr...
View articleThe Web publishing bellwether will follow the lead of the IAB and others, as well as launching an ads-free premium service. Read More...
View articleAfter narrowly missing guidance, the Chicago-based online couponer is looking for private investors and trying to get its banks off its back, as it en...
View articleOnline travel continues to be among the most efficient vertical industries on the Internet. According to Nielsen//NetRatings and Harris Interactive, t...
View articleTwo weeks after downgrading Yahoo!, another major ad-supported portal goes under the microscope. Read More...
View articleWhen visitors bookmark your site's pages and other sites link to yours, you know you're doing some good. So when you perform some nip-and-tuck repairs...
View articleSure, we’re seeing personalization become the norm in email promotions. But we’ve still got a long way to go. What’s going to get us there? Behavioral...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleEvery frequent flyer knows the health perils involved in taking to the skies. But how many people are actually doing anything about it? Gareth suggest...
View articleNew Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...
View articleThe portal's Fusion Marketing program celebrates its third program with Pepsi. Read More...
View articleContrary to popular belief, lemming suicide is fiction. Or is it? According to Cliff, those who follow the pack by investing in the hot technology of ...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleThe beleaguered youth-oriented Web publisher said it would unveil a series of initiatives to avoid ad clutter. Read More...
View articleAmericans familiar with the difficulties of dot-coms blame overeager investors and poor business plans, according to a survey by the Pew Internet and ...
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