Designers envision cool graphics and complicated technology on Web pages. But the Web is more like a library, newspaper, or directory -- it needs a si...
View articleWho is Randy Conrads? And why does he have the potential to be your worst nightmare? According to Dana, he might scare you, but his bottom line will c...
View articleThere was a time when hulky brick-and-mortars needed a certified e-consultant to give them "click-and-mortar" cred. Not any longer, says the Chicago-b...
View articleSo you reckon a click-and-mortar strategy is for you? Ask yourself this: Why? In the end it should be about adding value to your customer's relationsh...
View articleAn independent player in wireless ad technology will gain a sizable footprint in Asia through a new sales agreement. Read More...
View articleNew ad formats and pricing is making the stock market news site somenew clients -- but at the expense of possible user irritation. Read More...
View articleThe Internet recession has become a technology recession, and it may yet become a full-blown economic recession. No one is immune -- and if you want t...
View articleEric thinks the time is right for interactive TV. First, a look at how these new media models will play out during the early-adopter stage. Second, ho...
View articleThe online ad network will shut down its Australian presence and transfer operations to its Hong Kong office. Read More...
View articleEspecially on the Web, form's gotta follow function. Those nifty, techno-fueled, groovy, whizzing logo animations that so many designers feel compelle...
View articleWith all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...
View articleYour risumi got the attention of several high-powered agencies; now they're flying you in for a day of interviews because you're so terrific. Here are...
View articleThe Santa Clara, Calif.-based Web portal's top salesman departsfollowing its first-ever earnings warning, on shortfalls in ad revenue. Read More...
View articleNo one can fully foresee the future of marketing and commerce in a world of dispersed, wireless platforms. The only thing that's certain is that the o...
View articleEmail: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...
View articleThe only constant in the world of business, the World Wide Web, and the world at large is that there will always be change. The question remains: Is c...
View articleDo you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to ...
View articleThe Internet Advertising Bureau says ad agencies and media planners like its new ad types. Read More...
View articleCMGI's "other" ad serving firm could go the way of 1stUp.com and iCAST -- falling victim to an effort to cut costs. Read More...
View articleSpecialized providers will find a wealth of opportunities providing small companies with easy-to-use Web site services, according to a report by Cahne...
View articleMarkets hate uncertainty. But if we're ever going to get the Internet economy going again, Dana says we'd better lighten up and embrace relativity. Re...
View articleThe firm aims to bring staff levels in its Boston, San Francisco andLondon offices in line with client demand, amid a worsening market for Webdesign a...
View articleThe IAB voluntary guidelines for new ad units bring much-needed changes to the advertising options that keep publishers in business. Adam highlights s...
View articleIs CPM a sort of artificial label? Deconstructing the terms of advertising isn't going to get us anywhere. At the end of the day, clients still really...
View articleHave you thought much about directing your Web site content to women? Well, Susan says it's time to look at the numbers, wise up, and watch your langu...
View articleThe special interest magazine publisher-turned-Web site operator tweaks its organization to optimize for cross-media sales. Read More...
View articleWorking with analysts is a tough, yet critical marketing component of a technology start-up. But with some tips from Neil on how to select the right g...
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