Report: "Tower" Ads Proliferating, While Banner CPMs Slip
Media

Report: "Tower" Ads Proliferating, While Banner CPMs Slip

25y Christopher Saunders

Report: "Tower" Ads Proliferating, While Banner CP...

Jupiter Media Metrix says banners declined in rate card prices during the holiday season -- despite what should have been a pickup. Read More...

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The Magnificent U.K. Seven: Part 2
Email

The Magnificent U.K. Seven: Part 2

25y Laurel Delaney

The Magnificent U.K. Seven: Part 2

What does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...

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Are You Really Collecting Profiles?
Marketing

Are You Really Collecting Profiles?

25y Cliff Allen

Are You Really Collecting Profiles?

As we rely on other sites to provide e-commerce, content, and community, our own sites become more complex, increasing the probability of error. Progr...

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Industry Group Argues Against Web Bug Legislation
Media

Industry Group Argues Against Web Bug Legislation

25y Christopher Saunders

Industry Group Argues Against Web Bug Legislation

An industry association says the U.S. government should hold off on passing privacy-related laws on the use of user-tracking technologies on the Web. ...

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Internet Coming to Taxpayers' Rescue
Marketing

Internet Coming to Taxpayers' Rescue

25y Michael Pastore

Internet Coming to Taxpayers' Rescue

More than 130 million Americans say preparing their taxes is as unpleasant as going to the dentist, but the Internet may provide a shot of Novocain. A...

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Database Marketing 101: Part 1
Email

Database Marketing 101: Part 1

25y Kim MacPherson

Database Marketing 101: Part 1

Get relevant or get out. Out of Kim’s email inbox, that is. The key? Database marketing. Think of it as your strategy for keeping your marketing messa...

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Who Says Long Copy Doesn't Work Online?
Marketing

Who Says Long Copy Doesn't Work Online?

25y Nick Usborne

Who Says Long Copy Doesn't Work Online?

Why do usability engineers, information architects, and content managers think short copy rules online? They have their reasons, but Nick still thinks...

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Who Shall Inherit the Internet?
Marketing

Who Shall Inherit the Internet?

25y Jaffer Ali

Who Shall Inherit the Internet?

What ails the Internet industry is the same thing that ails every new industry: It's difficult to tell the difference between vision and delusion. Sur...

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The Problem With Always-On
Media

The Problem With Always-On

25y Dana Blankenhorn

The Problem With Always-On

The always-on capability of broadband faces two major hurdles. While Dana says clearing them is easy, delays in implementing solutions could mean a de...

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DSL Customers Shrug Off Service Issues
Data insights

DSL Customers Shrug Off Service Issues

25y Michael Pastore

DSL Customers Shrug Off Service Issues

Despite a myriad of customer service issues, the number of DSL customers customers in the United States continues to rise, more than doubling from Apr...

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Internet Appliances Next Step for Wired Households
Audience

Internet Appliances Next Step for Wired Households

25y Michael Pastore

Internet Appliances Next Step for Wired Households

Despite a slow start, the Internet appliance market is poised to grow dramatically, with shipments of more than 174 million units expected by 2006, ac...

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E-Mail Goes International in 2000
Data insights

E-Mail Goes International in 2000

25y Michael Pastore

E-Mail Goes International in 2000

E-mail, in its various incarnations from wireless to Webmail, has becoming a worldwide communications tool. For the first time in the history of the e...

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Working the Network for Net Work
Marketing

Working the Network for Net Work

25y Cliff Kurtzman

Working the Network for Net Work

When it comes to being a network community of thriving entrepreneurial organizations and technology professionals, does your city chalk up? Find out w...

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Why Should I Buy From You?
Analytics

Why Should I Buy From You?

25y Bryan Eisenberg

Why Should I Buy From You?

Why would anyone want to do business with you? What's so special about you? What makes you think you're any different from anyone else? No, that's not...

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Kiddie Ergonomics
Marketing

Kiddie Ergonomics

25y Zachary Rodgers

Kiddie Ergonomics

When thinking about ergonomics, are we overlooking a segment of the desktop-enslaved public that should be a top priority: our children? Following a f...

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Vianet Nabs Ogilvy Deal
Media

Vianet Nabs Ogilvy Deal

25y Christopher Saunders

Vianet Nabs Ogilvy Deal

The network and digital video infrastructure play inks an agreement with Ogilvy's interactive and direct marketing units -- giving the firm needed tra...

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Publishers React to Yahoo! Revenue Cuts
Media

Publishers React to Yahoo! Revenue Cuts

25y Christopher Saunders

Publishers React to Yahoo! Revenue Cuts

Other top Web publishers say they know what Yahoo! is just now understanding: that online advertising alone won't pay the bills. Read More...

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Surfing the Channel -- Channel Partners, That Is
Marketing

Surfing the Channel -- Channel Partners, That Is

25y Chris McTiernan

Surfing the Channel -- Channel Partners, That Is

Selecting channel partnerships online can often be a much riskier gamble than establishing partnerships offline. But when you know what your greatest ...

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Avenue A Cuts Revenue Guidance
Media

Avenue A Cuts Revenue Guidance

25y Christopher Saunders

Avenue A Cuts Revenue Guidance

The Seattle-based firm continues its string of disappointing news. Read More...

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Engage Debuts Asian Software Unit
Media

Engage Debuts Asian Software Unit

25y Christopher Saunders

Engage Debuts Asian Software Unit

While the U.S. suffers from an online ad market slowdown, Engage targets what it sees as an open Asian market for its technology. Read More...

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Engage Out of the Woods?
Media

Engage Out of the Woods?

25y Christopher Saunders

Engage Out of the Woods?

The Andover, Mass.-based ad network beat its last quarter performance on a pro-forma basis and thinks it will break even in three quarters. Read More...

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marchFIRST Parts with Bernard
Media

marchFIRST Parts with Bernard

25y Christopher Saunders

marchFIRST Parts with Bernard

Investors may have pulled the plug on the troubled interactive shop's management. Read More...

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The Shape of Killer Apps to Come
Email

The Shape of Killer Apps to Come

25y Alex Sirota

The Shape of Killer Apps to Come

The hype vacuum: You can feel it in the air, in the email ether. What was once widely present is now weirdly absent. So where's the next killer app wh...

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How to Sustain Affiliate Program Success
Marketing

How to Sustain Affiliate Program Success

25y Shawn Collins

How to Sustain Affiliate Program Success

Are you interested in maximizing your affiliate channel, but not sure how to improve the active rate of your program? With some advice from Shawn, you...

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HotJobs Hops on Affiliate Bandwagon
Media

HotJobs Hops on Affiliate Bandwagon

25y Christopher Saunders

HotJobs Hops on Affiliate Bandwagon

The online job site says it could reduce spending on online advertising, if its work with CommissionJunction continues as expected. Read More...

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E-Business Democracies in Europe
Marketing

E-Business Democracies in Europe

25y Greg Sherwin and Emily Avila

E-Business Democracies in Europe

Thankfully, unlike Tocqueville's observations on democracy after his visit to the old New World (America), Greg's observations on e-business globaliza...

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Media's New Primacy
Media

Media's New Primacy

25y Tig Tillinghast

Media's New Primacy

A funny thing happened on the way to creating the interactive advertising industry: Media people became the decision makers. Tig tells you how it happ...

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