What is Emode? And how accurate is it? According to Dana, it's more interesting to look at the site as an example of database marketing and psychograp...
View articleWith its links to Tinseltown talent agencies, Flicker Media believes quality is what's needed to kickstart online advertising. Read More...
View articleDo you use your Web site for lead generation, qualification, and sales? Here's how to incorporate direct marketing techniques into your Web site for o...
View articleTelling marketers that they must track and work toward ROI can be dangerous. But it may be more dangerous to ignore the issue. It won't go away. And j...
View articleIn viewing the big picture, sometimes a detail or two can get overlooked. Take your email marketing strategy: By changing just one or two things, coul...
View articleIn the wake of Yahoo!'s warning about flagging ad revenues, AOL Time Warner appears to be working to prop up its Web advertising. Read More...
View articleLinux remains well behind operating systems such as Microsoft's NT and Sun's Solaris, but the open-source system does have a future in corporate compu...
View articleNo one in his right mind would disrupt the user experience, right? Well Chris isn't in his right mind and admits it. And he's a raving pragmatist to b...
View articleIn the case of the Internet, do most expect something for nothing -- or at least more for less? The answer is yes. The question is, Why? Higher expect...
View articlePixel tagging is commonly used to help determine which ads perform best in a given campaign. Few abuse this technique, but privacy advocates are suspi...
View articleThe new player said its addresses marketers' ROI needs and publishers' inability to effectively price performance-based inventory. Read More...
View articleKnowledge capital consists of a company's intellectual resources and its written content. A key challenge is to measure the cost versus the benefits o...
View articleThe Ad Council says marketers could learn something from public service announcements -- and it's not the fact that only you can prevent forest fires....
View articleThe definition of conversion ratio may be a mouthful, but you need to think with your head, not your stomach. A gut feeling is not the best way to mak...
View articleCoke is hoping that a new site and episodic online series turns Web surfers into diet Coke drinkers. Read More...
View articleThe beleaguered copier manufacturer aims to boost sales by paying commissions to referring Web sites. Read More...
View articleWith today's growing competition among Internet-related companies, what's the harm in trying a free "group think" exercise on occasion? After all, if ...
View articleMost physicians now go online on a daily basis, and two out of every five doctors work in practices that have Web sites, according to a study by Harri...
View articleWhat will the fear of Big Brother, combined with the fear of crooks and pedophiles, mean for Internet commerce? Life online is about to get a lot more...
View articleReporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...
View articleBig Media may have new Internet strategies, but Dana believes they're about as funny as Elmer Fudd singing Bruce Springsteen. Find out why they're sti...
View articleWhy do so many rich media vendors have trouble turning a profit? Jeremy talks about contributing factors and tells you why well-executed rich media ca...
View articlePeter's recent article about the tight job market revealed a trend: Résumés don't receive the attention they deserve. Here are some ideas on how to cr...
View articleIt's clear that the newly approved IAB standards are timely and should satisfy demands for a while. As the industry matures, it continues to create ne...
View articleOnline ad sales continues to be the Achilles heel for the online media giant, which hopes to wean itself off of its marketing services business for th...
View articleThe consumer goods giant is trying out a controversial new way to market its products -- by attaching them to TV news stories' Web sites. Read More...
View articleTrying a new positioning and seeking to become profitable, Webvan debuts a new spate of ads. Read More...
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