If you turn to the Web for play-by-plays of your favorite baseball team, Major League Baseball has a little message for you: no more freeloading. Read...
View articleWith the public market spurning online advertising companies, the ad sales firm has ditched plans for a $57 million IPO. Read More...
View articleJim thinks CPMs charged by Web properties are out of whack compared to traditional media charges. If we stick with impressions, the only way to sell t...
View articleWith revenues plunging, the Boston Web consultancy is forced to swallow a second dose of layoff news and shut three offices. Read More...
View articleThe online trading population has declined by approximately 20 percent during the current wave of market volatility, and the top 14 online brokerage f...
View articleThe Emeryville, Calif.-based company follows Big Blue's lead in a campaign to build excitement around its integration offerings. Read More...
View articleIn the wake of Napster's legal woes, a song-swapping music distribution play lands a marketing deal with a major record label. Read More...
View articleNow that you’ve got a clear sense of the importance of your customer data, it’s time to lay out a solid strategy for building an effective CRM model. ...
View articleWere you planning to use email marketing as a means of acquiring customers and managing relationships with them? If so, Chris strongly advises followi...
View articleThe e-mail marketing firm aims to parlay its 34 million e-mail addresses into a new offering -- but raises spam issues while doing so. Read More...
View articleThe move could be a preview to further expansion of its fledgling Research unit, based on products from @plan and comScore. Read More...
View articleEven in the age of the Web, people buy the way they always have. That means to get them to buy, you need to sell. For your Web site to sell, its infor...
View articleTrust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
View articleDana had no intention of exploring domain names or cybersquatting, but his research discloses the dimensions of the difficulties with both. Read More...
View articleAd-serving giant moves to close holes and reassure advertising customers. Read More...
View articleCan Web writers and designers use the power of the written word to increase the likelihood that readers click from one page to the next? Try building ...
View articleWant to improve the user experience on your site? Apply Maslow's theory of human needs to create a hierarchy of user needs focused on your site and us...
View articleWhether the techno-utopia of gadget interoperability being promoted by Bluetooth developers will become a reality or not remains to be seen, but the E...
View articleThe cash-strapped firm will look for a new executive to fill the posts, while Detmer will step down to again oversee Exactis. Read More...
View articleCustomer service is not just a cost of doing business. It should set your business apart. Listen to your customers, record their interactions, and mak...
View articleWho doesn't have problems with English spelling? Some say there's a solution: cut spelling, in wich th basic shape of most words is not fundmently alt...
View articleToday's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...
View article24/7 Media and a European research outfit point to a new study that suggests online advertising's branding potential. Read More...
View articleAre you still searching for suggestions on how to maximize your affiliate programs? Well, Shawn's back with more advice on how to spice things up and ...
View articleThe problem of identity theft is real, huge, and growing. But Dana says blaming it on the Net is not just wrong, it's monstrously wrong. Read More...
View articleThe online ad market is taking its share of knocks, but the media's death knell is premature. By revitalizing your marketing efforts, you can turn an ...
View articleIn a depressing reminder of the current state of affairs, the cash-strapped online couponer -- one of the strongest players in its field -- cut an add...
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