Dana's heard a ton of horror stories about domain names, but none as downright hilarious as that of MicroStrategy. Maybe it's time to turn the Interne...
View articleCustomer feedback is critical to your business, and it's harder to achieve online versus offline. The first step is to make people aware that you valu...
View articleReal Media launches a new U.S. product while its former CEO joinsTicketmaster; Responsys and WebSideStory secure funding; and a marchFIRSToffice is bo...
View articleHave you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well...
View articleIn today's economy, when someone claims to see a light at the end of the tunnel, we might be skeptical. But Dana doesn't think Jeff Bezos is hallucina...
View articleIf you're still focusing on making your site sticky, you're probably not focusing on something crucial: your users. Ask yourself this: Is there really...
View articleAn online marketing effort hopes to build buzz around the reduced role of that annoying paperclip in Office XP. Read More...
View articleA survey by Harris Interactive found the telephone is replacing the Net as the most popular channel used by consumers contacting financial services fi...
View articleWhat do you get when you mix hope and desperation? Techies wearing suits to wireless trade shows. But superficial changes aren't enough. We need to le...
View articleKeeping churn rates low and customer satisfaction high is essential for ISPs to profit in today's market, according to a survey by Edgix and internet....
View articleWhile narrowly beating revenues, the online media giant said itwould cut 12 percent of its workforce to stay on top of declining adrevenue. Read More...
View articleIn the face of increased advertising fees prompted by actors,streaming radio sites are getting their plugs pulled for a while. Read More...
View articleThe rich media technology firm hops into the fray with tools to add animation and data-collection to banner ads. Read More...
View articleWeb TV is evolving, and it could change advertising as we know it. Most people don't know what a PVR can do to TV-viewing habits. Here's what can happ...
View articleWhat can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with...
View articleAges ago (in Internet time), usability testing of Web sites was considered unnecessary. But the industry has come a long way in the last couple of yea...
View articleCo-founder Raifman remains chairman, as a seasoned operations executive is brought in. Read More...
View articleJim has more news from Digitrends' Media Buyers Summit on how interactive media is bought, sold, and measured. He discusses the best way to price onli...
View articleWhen a company develops a site specifically for "her," pink and purple pastel palettes and pages of pliable prose may come to mind. But it doesn't, an...
View articleThough it's sometimes tough to implement, making marketers feel as if they're going in circles, closed-loop marketing can help you adjust marketing ca...
View articleBelieve it or not, lots of people started companies before there was venture capital. Instead of crying over the past, Dana says it's time to become a...
View articleMusic label V2 Records aims to encourage sales of the upcoming "Lions," while the Alley-based DRM play strikes another online marketing deal. Read Mor...
View articleNow called the "Interactive Advertising Bureau," the industry group will focus on promoting online media buying and selling. Read More...
View articleOne dot-com is finding a silver lining to the across-the-board ad slowdown: that Web firms can again launch traditional media campaigns. Read More...
View articleIf you think all e-commerce shoppers are "grab and goers," you've missed the boat. According to Susan, it's time to factor emotion in to the buy and b...
View article"Generations & Innovations" will link Clorox's brands with old-time nostalgia, while dishing out household cleaning tips. Read More...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
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