Retailing concepts are dramatically challenged every decade. Even though retailers have won the first three rounds of the latest fight, they can't res...
View articleFollowing its "A.I." campaign, Warner Bros. continues to throw sizable resources behind "stealth" movie promotions on the Web. Read More...
View articleFolks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...
View articleUntil the Web, media measurement has been more artistic statistic than scientific exercise. Still, finding ways to express interactive advertising's i...
View articleIn partnership with a local Omnicom affiliate, the Alley-based interactive shop is looking to broaden its client base -- despite well-publicized troub...
View articleSeizing on America Online's rate hike last week, Microsoft is throwing $50 million behind ads that encourage users to switch. Read More...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleWhat word (it refers to something we do every day, whether we realize it or not) immediately conjures up an image of a slick, aggressive, fast-talking...
View articleTechnology companies attempting to acquire business customers in our current climate face incredible challenges. A thoroughly compelling business case...
View articleDo we want to be able to compete on Madison Avenue again? Will we be able to compete against print, broadcast, and cable on an equal footing? We will,...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleAs the rich media e-mail marketer continues its management shifts,new CEO Yoakum says the company remains in financial trouble. Read More...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articleEver wonder how an affiliate program works? In this first of a three-part series, Tig begins his discussion of all the basics you wanted to know about...
View articleYes, the slowing economy has forced many IT managers to scale back budgets this year. But a series of surveys shows that corporate spending on info te...
View articleIf you think times are tough now, think about the time when one-third, not just 4 or 5 percent, of all workers were unemployed. People wandered the co...
View articlePepsid to debut new site, contest; GoTo appoints new board member; mediadome finds traction with "super browsers". Read More...
View articleThe firm will be bought by a subsidiary of its one-time suitor. Read More...
View articleCombining out-of-home ads with PDA infrared beaming technology is proving to be attractive to advertisers, says the Viacom unit. Read More...
View articleBeen exploited lately? If you've dealt with a company concerned only about the fast buck, then you probably have. Do such companies think we're stupid...
View articleB2B buyers look at private trading networks as a chance to build relationships, perhaps that's why more than 25 percent of B2B executives surveyed by ...
View articleIn the early days, collecting data about Web site traffic via log files was easy. These days, though, many Web sites provide dynamic content, and they...
View articleThere was no Grand Clio for entrants this year, though Freestyle Interactive, Zentropy, Blast Radius, Deepend and Kinetic take away golds. Read More...
View articleNine Dots will be aligned closer to Maxxcom's Colle+McVoy, through a newly revamped structure. Read More...
View articleSomething's definitely caught Tom's eye... It's quite possibly a blast from the future of rich media advertising. Read More...
View articleYou can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compe...
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