Quicker, easier, more seductive is the Dark Side. But resistance is not futile. If we want to explore the new worlds of the Web, seek out new search r...
View articleUsing email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...
View articleAs part of the company's plan to streamline its operations, the broadbandprovider cuts back on many of its European media operations. Read More...
View articleOur job as marketers isn't to create value by persuading people to buy our products. It's to create value by persuading people to pay a higher price f...
View articleThe New York-based direct mailer-turned-interactive TV player looks to expand overseas, while VNU's Claritas expands its own iTV initiatives. Read Mor...
View articleThe online advertising specialist busts a move to be a keyrepresentative for the popular, male-targeted site. Read More...
View articleA Copernican worldview is emerging, disrupting our page- view- and click-through-centric world. So what shape is this undoing of the old "new" view of...
View articleNot every interaction with a potential customer is about making a sale. Sometimes -- and more often than we think -- facilitating the process of helpi...
View articleJust as manufacturers change toys and games to satisfy evolving play preferences, brands must also keep pace with social evolution if they are to pres...
View articleWhy not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advant...
View articleAlthough two-thirds of online users have heard of e-books and close to half are interested in the concept, only about one in four are likely to buy on...
View articleThe online ad firm thinks Web advertisers and publishers can benefit from looking beyond cost-per-sale and similar metrics for media buying and planni...
View articleModem Media's Allen takes leave of absence; BeFree signs new clients; new Comet Cursor version debuts. Read More...
View articleNetZero claims it has saved millions in productions costs using Flashtechnology for its television commercials instead of conventional techniques. Rea...
View articleInfrastructure takes a back seat to self-promotion and brand building as the major hurdle for aspiring players in online content. Read More...
View articleThe embattled tire maker is looking to boost its image with female drivers, by promoting its concern for auto safety on the women-focused portal. Read...
View articleGiving ad buyers the metrics they want may mean looking elsewhere for key technology. Europe has some of it. Sites there can tell you things about the...
View articleIt's more readable, but the Alley ad network remains firmly entrenched on in the opt-out camp. Read More...
View articleSeeking to further demonstrate the effectiveness of onlineadvertising to partners, Juno is rolling out a tool called Brandmeter whichtracks traffic to...
View articleIf you're going to survive, you have to focus on bottom-line results. Spending a fortune to drive traffic to your site -- when most of it never does a...
View articleConsumer packaged goods firm currently drop about $5 billion annually on market research -- and a new ASP aims to cut those costs by half. Read More...
View articleNaviant lands $15 million; NetCreations shifts at top; TribalDDB Australia to sell Responsys. Read More...
View articleIn a $112.5 million offer, a major U.S. air carrier aims to link the incentive marketer with its own frequent flier club program. Read More...
View articleLastMinuteTravel.com will get some wide-ranging exposure as it signs amarketing agreement with America Online. Read More...
View articleThe Web is not a book. It has no pages in the traditional sense. Surfing the Internet is really more like falling down the rabbit hole and finding one...
View articleHeat Seeking Multimedia, whose principals oversaw program branding campaigns in the 90's for NBC, Fox and UPN, will advise RealNetworks' consumer mark...
View articleNorth American service providers now count 9.3 million residential broadband Internet subscribers according to Kinetic Strategies Inc., but cable is r...
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