Two major powerhouses -- Nestle and America Online -- are joining forces in a deal which aims to reach young people with a promotion for the food make...
View articleDespite widespread skepticism, Coca-Cola, at least, is convinced that banner advertising works for branding, after a study its Netherlands division un...
View articleOpting in involves an exchange of value. You get something you want (usually contact or marketing information), and your prospects get something they ...
View articleUMGi to acquire TMC Media; Compaq taps Curtis Strange; Sapient cuts. Read More...
View articleIt's the start of a new fiscal quarter, and for many a new fiscal year. Everything that could be written off has been. The government has again cut in...
View articleAn Ipsos-Reid survey fielded in 16 countries found the security of credit card information in online purchases is a concern for a majority of consumer...
View articleAiming to take back market share AMD has captured in the past fewquarters, Intel unleashed 1.8 GHz and 1.6 GHz Pentium 4 chips, with promisesof a 2 GH...
View articleThe consolidation continues as the leading pay-for-performance adnetwork agrees to incorporate a major technology player. Read More...
View articleWarner Bros. launches "Cats & Dogs" promotion; Avenue Arestructures; Enliven unveils new offering. Read More...
View articleVirtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleShawn shares helful tips on tools and resources for maximizing the effectiveness of affiliate programs. So are you interested in finding super affilia...
View articleAccording to a new Cyber Dialogue study, Web ads and productinformation can have a sizable effect on offline sales. Read More...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleThere are different ways a list broker can cheat an unsuspecting email marketer. Knowing these ahead of time can help you ask the right questions up f...
View articleExclusive : Sources close to the firm confirm major layoffs and a potential closure. Read More...
View articleUsually, it’s Heidi who has her hands full happily heaping words onto a page, but she’s now asking you to join her in critiquing a "campaign." So it’s...
View articleYou've heard that tired and trite (and tried and true) line about what you do when you assume... Now think about whether first-time visitors will imme...
View articleEveryone knows which Web properties attract the most visitors, but if you're trying to target online buyers, the spenders may not be hiding where you ...
View articleAptimus appeals Nasdaq delisting and will explore "strategic options"; MSN wins Web hosting rights to 2002 Winter Olympics; iWon to carry PointRoll ad...
View articleUniverso Online will promote Chevrolet through a series of initiatives, as the regional Web marketing push by multinationals heats up. Read More...
View articleAdvertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo...
View articleThe urge to merge continues as a wave of consolidation sweeps through theonline music space; this little deal is for $12 million in cash. Read More...
View articleInteradnet is exiting the U.S. ad serving market, but will continue to focus on Europe, according to sources. Read More...
View articlePeter draws some life lessons from the lifestyle of Little Feat, such as arrogance sucks; we're all going to be dead a long time, and being miserable ...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleThe number of Internet users worldwide who have shopped online has increased by 50 percent over the past year, according to a 36-country study by Tayl...
View articleTraffic measurement firm comScore says its research suggests media buyers might be better off looking at the buying potential of a site's visitors rat...
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