Far from the days when you had to visit an arcade, the videogame market now encompasses PCs, consoles and the Internet, and will be worth an estimated...
View articleOne year deal has the provider of streaming ad services delivering ads on the AtomFilms and Shockwave Web sites. Read More...
View articlePaid inclusion has always been a tricky concept to explain. Understanding it is important both to Webmasters and to searchers, as recent changes have ...
View articleUPDATE: New restructuring efforts to eliminate approximately 1,700 jobs and save $85 million; analysts still think media giant will fall short of fina...
View articleEvery B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...
View articleThe number of residential Internet users with high-speed connections keep rising, signaling not only a change in how consumers access the Internet, bu...
View articleThe firms will push each other's products, in a bid to create a one-stop-shop for e-mail campaign planning, management and tracking. Read More...
View articleA co-branded site will deliver in-store discounts, in a bid to increase MSNBC's efforts at monetizing its online audience base. Read More...
View articleA new agreement between the two will see the Web pollster using double-opt-in standards. Read More...
View articleOnline advertising is an art, not a science. But online advertisers should keep in mind some guidelines, several based on published research, when pla...
View articleClick-and-mortar retailers underestimate the success of their Web marketing, says a recent Jupiter Media Metrix report. Read More...
View articleEric talks about the real state of rich media in this industry: What kinds of things we have seen -- what you can really run -- and what seems to be t...
View articleYour customers or prospects have to see a benefit, not just value, in what you are offering; focus on benefits, and then try to ensure that you make t...
View articleDays after launching an interactive channel to send TV shows and movies on Pocket PC devices, Kankaris Wireless announces deal with ASCAP for right to...
View articleMore widespread chances from the affiliate marketing sector, as a leading player says it will restructure to meet earlier guidance. Read More...
View articleMicrosoft's .NET initiative continues with new additions to its small business software services site. Read More...
View articleIt has been almost impossible to measure the results of long-term branding campaigns that are often run over several years and across multiple channel...
View articleDespite all the studies, why are so many advertisers still reluctant to use the digital medium as a tool for any kind of marketing save direct respons...
View articleThe Internet really did change something: It cracked wide open the gestalt of the professional. Masses of miscreants migrated to the edge of technolog...
View articleWireless marketer SkyGo will supply ads and inventory to promote the upcoming Video Music Awards. Read More...
View articleAs it prepares for a merger with rival ISP NetZero, Juno adds another big name advertising client to its roster. Read More...
View articleA new promotion involves an e-mail campaign aimed at signing up users for the pre-paid spending card, Visa Buxx. Read More...
View articleThe lack of profits was a big part of the Internet bubble, but now Jupiter Media Metrix says offline retailers relying on top-line metrics such as onl...
View articleThe market for CRM applications soared 84 percent in 2000 to $6.2 billion, according to International DataCorp. and it's not done yet. By 2005, CRM ap...
View articleTo save online advertising, industry leaders need to step up efforts that so far have been lacking. Read More...
View articleMore than 60 million U.S. employees will have access to wireless voice, pagers and/or mobile computing devices, like Palm Pilots, by the end of 2001, ...
View articleReacting to Gator's proposed efforts to beef up its ad delivery, the New York-based industry association will have to decide whether to seek injunctiv...
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