The Golden Arches is promoting a new giveaway designed to boost its reputation, in the wake of the "Monopoly" fraud debacle. Read More...
View articleThe i-shop consolidation continues with Arizona-based Integrated Information Systems (IIS) acquiring certain assets, management and professional staff...
View articleAgreements with JetBlue and Mandalay Resort Group continue the travel site's efforts to boost its promotions for partners. Read More...
View articleAMA pans MSN ad; AdSociety, AdLINK ally; YellowPages.com taps MyWay. Read More...
View articleIt doesn't take a geniusto know that if you take care of your customers, they'll take care of you and your family for a long, long time by giving you ...
View articleLinks are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the...
View articleMillard was a close ally of former CEO Jim Dunning. A published report says Millard was ousted by acting CEO Avy Stein. Read More...
View articleUsers of the upcoming operating system could see a Microsoft-delivered ad before Web streams. Read More...
View articleThe worldwide market for Internet security experienced significant growth in the year 2000, thanks to some high-profile virus and hacking incidents. T...
View articleM-commerce may be little more than a pipe dream for now, but a report by The Intermarket Group found that having a mobile wireless strategy is emergin...
View articleAs click-through rates continue to fall and ad revenue plunges at content sites around the Web, a lot of advertisers and agencies have been asking whe...
View articleOgilvyOne and Wunderman will oversee direct marketing and online initiatives for Big Blue. Read More...
View articleDespite links to big-name advertisers, spokespeople say demand simply wasn't there. Read More...
View articleRob believes in rich media advertising, and many of you believe in the potential of online and rich media advertising. The problem is, do the advertis...
View articleThe "deep Web" -- large dynamic sites with thousands, and sometimes millions, of URLs -- remained "uncrawlable" or invisible to most search engines. U...
View articleAs more and more people change jobs or join the pink-slip ranks, one of the most important tasks for marketers becomes to market themselves. Ironicall...
View articleFollowing a trend established by the retail industry, offline brands in the financial services industry are proving to be more popular with consumers ...
View articleLast week, Jackie G. gave some tips on making your message stand out to people nearly overwhelmed by email and other types of sales messages. This wee...
View articleBlackPlanet.com, AsianAvenue.com and MiGente.com will serve as the basis of new minority research panels operated by the Interpublic market intelligen...
View articleDespite the start of a reconciliation effort, the New York-based Interactive Advertising Bureau and the software firm are again at loggerheads -- with...
View articlePeer interaction that promotes the free exchange of ideas. People from one segment of an industry together with folks from other segments. An environm...
View articleIt is possible to measure the real value of online brand building, as long as you have something to measure against. The trick is, of course, determin...
View articleNew York's ActiveBuddy gets its foot in the door at an entertainment giant who is getting hip to the marketing potential of IM bots. Read More...
View articleRound one begins in a legal fight that could have repercussions throughout the Web publishing industry. Read More...
View articleThe Asia-Pacific region (excluding Japan) will have 37.8 million broadband Internet subscribers by2005 predicts Gartner's Dataquest Inc. Read More...
View articleNearly three-quarters of consumers still need to be convinced that iTV is the indispensable enhancement the industry believes it to be, but a couple o...
View articleConfused about "its" and "it's"? Need some helpful grammar hints? Susan suggests some useful sites you can boldly go to -- or is it "go to boldly"? Ho...
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