Charlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleTo have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...
View articleThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a ...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week...
View articleIt may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleIn an interview at Cannes Lions, the head of YouTube propositions for Northern and Central Europe at Google revealed that YouTube does not consider th...
View articleIn the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....
View articleThis week, a stowaway cat suddenly appeared high in the sky. Following the incident, the flight's the pilot commented: “I told my passenger not to rea...
View articleAt this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...
View articleFacebook just released new diversity data - and its's pretty disappointing. The company's overall ratio of male to female employees is 66% to 31% - ju...
View articleVice has partnered with Unilever to launch new female-focused channel, Broadly. The multi-year deal will see Unilever brands like Dove sponsor and co-...
View articleAt Cannes this week, founder of the Worldwide Web Association Sir Tim Berners-Lee and PHD's Mike Cooper talk about the effect of AI on the world of ma...
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleConsumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...
View article"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...
View articleA new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...
View articleHeinz has found itself at the centre of a PR disaster, after receiving a complaint from a consumer in Germany who claims the QR code on his bottle of ...
View articleIn ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...
View articleThis week, General Motors' Chevrolet published a press release in emoji. No, you haven't read that wrong - entirely in emoji. Read More...
View articleDuring a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...
View articleAt Cannes Lions yesterday, Facebook presented a prototype of the mobile ads of the future: 360-degree, interactive, vertical videos self-contained wit...
View articleAre you fed up of feeling like everyone apart from you is at Cannes Lions? So is the creator of 'Cannes You Please Shut Up', a blog featuring gloating...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleThe Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...
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