The Internet is a knowledge business, and knowledge is always renewing itself. So welcome the vultures, sharks, and anything else that can devour the ...
View articleJim proposes another mental exercise with a scenario from an alternative universe. Again he asks, "What if Webvertising came without there ever being ...
View articleThe pay-for-surf firm's new service "kills" interstitials and pop-ups, in addition to turning text into hyperlinks. Read More...
View articleWhere is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledge...
View articleThe New York-based ad network beefed up its support for various rich media formats, inking deals with several new and established technology providers...
View articleArt concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...
View articleTwo online ad networks are adding products that appeal to smaller Web publishers and marketers. Read More...
View articleAmid a contracting ad market, Disney takes a 50 percent stake in WennerMedia property. Read More...
View articleYou want new recruits? You want to hang on to them? You can. But they're not the ones who'll have to be torn down and built up again in your image. It...
View articleWhy do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...
View articleThe Redmond giant offers to settle with regulators regarding some deceptive ads for its PocketPC platform. Read More...
View articleRedirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...
View articleI-shops and Web integrators had a tough year in 2000 -- but their executives maintain that things aren't over for the sector. Read More...
View articleThe Atlanta-based ISP targets AOL, NetZero and Juno with a new round of ads. Read More...
View articleIt's 1 a.m. on a slippery-as-snakes county road. You need a Tylenol. The gas gauge is pegged at about 8 o'clock. And your stomach is making noises lik...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleYou want your customers to know your company is trustworthy. A smart writer can make a real difference by discovering a true voice for the company tha...
View articleWhen it comes to a successful online venture, what could marketers possibly learn from NASA? Whether it's outer space or cyberspace, the same four rul...
View articleThe ad serving company shores up its product line with a partially outsourced campaign system. Read More...
View articleBroadband users are still more likely to be online longer and use the Internet more often than dial-up Internet users, but a study by Excite@Home foun...
View articleThe e-mail marketing company wins investor support in a time of tight dollars. Read More...
View articleAd network will rep for BetterHomesandGardens.com, LadiesHomeJournal.com andFamilyMoney.com. Read More...
View articleAre you too embarrassed and confused to admit you don't know the latest lingo on DTV? Well, here's a rundown of what you should know. Read More...
View articleWith the conference business undergoing a shakeout, wouldn't it be great to have a guide suggesting which trade shows you should attend? That's why Da...
View articleHow does B2B marketing function in a market that is tightfisted and fraught with uncertainty and risk? The answer isn't new, but it's simple: Demonstr...
View articleAs expected, the industry group released its new guidelines, designed to boost marketers' interest in Web media by making it easier to buy, sell, and ...
View articlePeople used to think TV and the Web would converge into interactive media. Tig explains why it never happened. And it all has to do with the way telev...
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